LinkedIn to buy presentation-sharing service for $118.8 million

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May 4, 2012 CONNECT WITH SMARTBRIEF Share | Sign up | Archive | Advertise Today's Buzz  LinkedIn to buy SlideShare for $118.8 million LinkedIn says it will buy SlideShare for $118.8 million in cash and stock. SlideShare will continue to operate as a standalone service, but LinkedIn will seek to integrate some of SlideShare's features into its core social network. The Wall Street Journal (5/3), The Washington Post/The Associated Press (5/3), GigaOm (5/3)       Earn 2X rewards points on advertising costs with The Business Gold Rewards Card from American Express OPEN. Designed to earn Membership Rewards® points faster: • 3X points on airfare • 2X points on advertising, gas, shipping • 1X points on everything else LEARN MORE AND APPLY Network Update    IPO share-price range means up to $96B valuation for Facebook Facebook's share-price range for its pending initial public offering could mean a market value of as much as $96 billion, which would mark a record for a U.S. company's debut and put the social network in the same league as Amazon and McDonald's. Separately, Facebook executives sought to allay concerns before the IPO over the company's plans for monetizing mobile. The Wall Street Journal (5/3), Reuters (5/3)       The strange afterlife of Friendster Friendster isn't dead -- at least, not in Malaysia. The social network has been retooled as a gaming hub, and has more than 400,000 users in Southeast Asia. Financial Times (tiered subscription model) (5/3)       Download our free report “How to Stop Webpage Speed from Killing Your Marketing” and see how decreasing the time it takes to get customers interacting with your online campaign can increase engagement, response, and conversion. Ideas in Action    No-refund stance could come back to haunt Spirit Airlines Spirit Airlines found itself in a social media "reputation dumpster fire" after refusing to issue a $197 refund to a dying veteran whose doctor told him it was unsafe for him to fly, Frank Reed writes. The airline faces a Facebook campaign calling for a boycott, so the situation "will likely cost them a lot more [than] $197," Reed writes. Marketing Pilgrim (5/3), FoxNews.com (5/3)       Can social media help rehabilitate Goldman Sachs' image? Goldman Sachs is seeking a social media manager to push back against critics of the company on Twitter. That might just be the hardest job in social media today, Will Dean writes. "Sure, spinning online for a company as widely disliked as Goldman might be a fool's errand -- but, well ... think of the bonus," Dean writes. The Independent (London) (5/2)       RadioShack has a global presence and a variety of innovative products and services. With reasonable investment levels and hundreds of potential markets, a RadioShack franchise represents an exciting opportunity for you to associate with a powerful retail brand. Click here to learn more. Research and Reports    Social media spending vies for the lead in digital space Social media spending plans have shot past search and are on the cusp of overtaking display, according to a Strata survey of agency executives. More than two-thirds of agency executives said social media was now their digital ad-spending focus. Most marketers said they were eyeing Facebook as the dominant social media platform for advertising. MediaPost Communications/Online Media Daily (5/3)       Find your 25th hour — Want to boost your company's productivity? Microsoft is offering a workplace productivity survey to help you discover how to give your people more time to innovate, plus find ways to improve your company's productivity. Get the survey and see how you can get time on your side. The Takeaway  Finding the right mix to make your social presence resonate locally With the rapid growth of social media, marketers for companies with wide geographic bases must develop targeted ways to reach their customers in different markets. Many companies have allowed local management to create their own social media presence suited to the tastes and cultures of the communities they serve. eMarketer (5/4)       Social Shareable    Ark. officials throw bouncy-castle party for reluctant bear A black bear climbed a tree in Conway, Ark., on Monday, and refused to come down, so officials set up inflatable castles beneath the tree, then zapped the bear with a tranquilizer dart. The bear swayed and teetered, but didn't tumble onto the waiting inflatables until officials used a high-powered hose to give the dazed beast a nudge. WLFI-TV (West Lafayette, Ind.)/The Associated Press (5/2)       The Corporate Social Media Summit is a corporate lead summit focusing on how big businesses utilize the power of social media fully. Join 25+ leading brands like AMEX, Dell, Gap, KLM as they answer your questions in 14 interactive sessions. It is the only summit designed exclusively to take your social media strategy to the next level. Featured Content    Small Business Week in Review Erik Rhey How to Spot-and Fight-Age Discrimination Alexandra Levit 10 Blogging Tips for 2012 Walter, Ekaterina, Intel Corp, Social Media Strategist Editor's Note  #Follow Friday: WMA SmartBrief Social media is great, but it's only one piece of an effective online strategy. To make the most of your social media efforts, you need to be able to get your followers to respond to a call to action -- and an attractive website or an interactive application can make all the difference. Learn about the latest trends in Web marketing each day for free with WMA SmartBrief.       Position Title Company Name Location Web Content Manager Corporate Executive Board Washington, DC Bloomberg Government Marketing Analyst Bloomberg Washington, DC Click here to view more job listings. SmartQuote  As marketers work toward a social strategy, a plan for global management should be a key part of the discussion." --Analyst Debra Aho Williamson, as quoted at eMarketer       SmartBrief delivers need-to-know news in over 100 targeted email newsletters to over 3 million readers. All our industry briefings are FREE and open to everyone—sign up today! Accounting Advertising Automotive Aviation & Aerospace Biotechnology Business Chemicals Construction & Real Estate Consumer Packaged Goods Distribution Education Energy Finance Food Service Health Care Insurance Legal Manufacturing Media & Entertainment Nonprofit Retail Technology Telecommunications Travel & Hospitality   This SmartBrief was created for ignoble.experiment@arconati.us   Andy Sernovitz, Editor at Large Andy Sernovitz is the author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the fantastic blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands. He taught word of mouth marketing at Northwestern and internet entrepreneurship at Wharton.   Subscriber Tools SIGNUP   SEND FEEDBACK   E-MAIL THIS BRIEF Today's Brief - Permalink | Update account information | Change e-mail address | Unsubscribe | Print friendly format | Web version | Privacy policy Suggest a story: VIA E-MAIL   VIA TWITTER     Advertise Associate Publisher:  Dena Malouf 202-407-7837 Download Media Kit Job Board:  Jackie Basso 202-407-7871   SmartBrief Community: Most Clicked Facebook Twitter Blog Publish your Press Release Who's Hiring LinkedIn Get this RSS Feed Search Archive Grab this Widget About Download a SmartBrief Mobile app today     Recent SmartBrief on Social Media Issues: Thursday, May 03, 2012 Wednesday, May 02, 2012 Tuesday, May 01, 2012 Monday, April 30, 2012 Friday, April 27, 2012     Lead Editor:  Jesse Stanchak Editor at Large: Andy Sernovitz Contributing Editor:  Ben Whitford     Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004     © 1999-2012 SmartBrief, Inc.® Legal Information