Small and Medium Enterprises, a Missed Service Provider Opportunity - Next-Gen Service Provider

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»Free Premium Content Next-Gen Service Provider: 5/01/2012 eNewsletter

Featured Articles » Current Analysis Provides Insight on M2M Service Providers » Active Communications Chooses Envysion Managed Video as a Service for Business Intelligence » AVI-SPL, Blue Jeans Network Partner on Self-Serve Interoperable Video Conferencing and Cloud-Based Bridging » StraTech to Manage Data Center Infrastructure for RealVu Ad Impression Platform   Sponsored By: Mobility Tech Conference & Expo The Mobility Tech Conference & Expo explores how today's powerful mobile Internet ecosystem expands the range of services and applications being delivered to businesses and consumers. The conference focuses on how carriers, service providers, equipment manufacturers, vendors, and others, will meet unprecedented demand for mobile broadband services. Like wireline, mobile Internet devices are going to connect wirelessly using any network available. The key to profitability is to balance 4G/LTE and Wi-Fi growth with existing alternatives. Come spend three incredibly productive days with peers exploring the "bring your own device" consumer world and its ever-increasing population of mobile broadband users.   Top Stories » Tekelec's Policy Server to Benefit Mobile Operators, Service Providers » Cisco Offers CCNP Service Provider Certification » Quest Announces Updated Cloud-Based Migration Solutions to MIcrosoft 365 and Hosted Exchange » Atlanta MSP BlueWave Computing Adds Executive Consulting to its Service Offerings   From The Expert Corner April 30, 2012 Small and Medium Enterprises, a Missed Service Provider Opportunity By Susan J. Campbell, TMCnet Contributing Editor Service providers focused on driving a strong revenue tend to design that model around residential consumers or large enterprises. Too often, the small and medium enterprise (SME) market is overlooked. This diverse base of customers demands a differentiated and relevant experience. Service providers (SPs) able to meet the demands of this segment have the opportunity to dominate the market.  A recent Alcatel-Lucent (News - Alert) (ALU) posting, Creating a better customer experience for small and medium enterprises explored this over sight, highlighting that SPs often view this market segment as too costly. In fact, according to Dan O’Connell with Gartner (News - Alert) , SPs have struggled to target the small and medium enterprise in part because of their higher cost structure. These assumptions, of course, ignore the significant revenue opportunities this segment actually represents. SPs need to consider that in 2011, SMEs worldwide spent $510 billion on IT. This was a 6 percent increase year over year. It is a market that is expected to hit $544 billion by the end of 2012. In the U.S. alone, nearly $26 billion was spent just on mobile communications solutions. By 2015, the SME market in the U.S. is projected to have roughly 56.4 million subscriptions. This figure represents a 5.4 percent compound annual growth rate, and one that is outpacing the overall market... Read More   Featured Video Interview with Hold-Free Networks   TMCnet Free Premium Content » Autonomy's Managed Service Provider Program » Business Continuity Solutions for MSPs: How to remain profitable and avoid the Commodity Trap    Latest Blogs » Volubill Helps Carriers Deliver Enhanced Wireless Services   Featured Channels » Telecom Platform Deployment » Hosted Billing » Network Performance Management   Webinars Download One of Our Webinars Today to learn about new opportunities to enhance your business. http://www.tmcnet.com/webinar/   Become a TMCnet Columnist! Become a TMCnet columnist! Want to contribute your expertise to a growing audience of technology professionals? Become a writer, blogger or columnist for the TMCnet Web site and this newsletter. Contact TMCnet Group Editorial Director, Erik Linask, at elinask@tmcnet.com for details.

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