Why marketers still see Facebook as a top way to reach teens Facebook's admission that teen users are accessing the site less often was an about-face for the social network, but marketers have "been watching teen flight from Facebook for some time," Cotton Delo writes. Still, advertisers and researchers say the social network has significant reach with millennials -- and that can't be easily replaced. "Find me a better network. You take half of what Facebook has, and it's still more than anyone else has," said Dave Peck, PayPal's social media lead. Advertising Age (free access for SmartBrief readers) (11/1)  | How are you going to convert social mobile consumers this holiday?
In our new playbook you will learn why starting your holiday plans early in social is key to success plus, how to integrate media dollars, rich landing pages and conversion optimization for the biggest impact. See how real brands - with examples - plan to crush it in social this holiday! Read it now! |
 |  | NEW: US 2013 Consumer Data Privacy Study — Mobile Edition
Did you know that 78% of consumers won't download an app they don't trust? In this free report, learn what consumers think about their privacy when using a mobile device, how it impacts your business, and what you can do about it. Download the free report now. |
 | How top brands got spooky for Halloween on Instagram Brands flocked to Instagram for Halloween this year. For instance, General Electric showcased a 3D-printed pumpkin, and Martha Stewart Living featured an odd Photoshop job. This gallery rounds up 11 such efforts, including spooky photos from BMW and Gatorade. VentureBeat (10/31) Quality social content is key to Macy's success Macy's has placed a premium on good content for social media websites such as Pinterest and Instagram that can draw shoppers, Vice President Jennifer Kasper says in this interview. "I think what is going to become even more apparent is that in social platforms, the quality of publishing -- the quality of the content -- will dictate the effectiveness of the paid media," she adds. eMarketer (11/1)  | 50 Marketing Metrics That Matter: Do You Measure Up?
November 7 - 11am PT/2pm ET
Join Domo's Devin Parker, Senior Director of Enterprise Solutions, to explore 50 key performance indicators (KPIs) that high-performance marketing teams are measuring and some simple steps to get started. Topics will include:
• Key Metrics Modern Marketing Leaders are Tracking
• Lessons Learned from an Data-Driven Marketing Veteran
• New Marketing Dashboard Technologies
Register Now! |
 | Why social media is actually 2,000 years old Social media didn't begin with Facebook or Friendster -- it's a 2,000-year-old phenomenon, according to Economist editor Tom Standage, whose new book is called "Writing on the Wall: Social Media -- The First 2,000 Years." Social media as we know it today "scratches a prehistorical itch" for news and gossip tailored to personal interests, Standage says. "The only surprising things about social media is that we are surprised by it," he says. TechCrunch (10/31)
 | The much anticipated 3rd installment of the sell out Social Media Defence series returns this autumn to London. With keynote presentations from military and industry professional at the heart of social media including NATO, Google Wildfire, US Army and UK MOD, this really is a unique event not to be missed! | | 5 steps to building online trust You can't fool online visitors into believing you are credible, so you'll need to be transparent and open in order to keep customers coming back, Drew Hendricks writes. Companies can increase their trustworthiness by showing the faces of their employees, explaining who is creating their content and always dating their posts. "Of course, if you're not regularly updating your website, this is going to hurt your credibility, so be aware of this up front," he writes. Small Business Trends (10/30)  | Join a community that can help you grow your business
You are invited to join OPEN Forum, a unique business community where you can grow your network by connecting and engaging with experts online.
CLICK HERE TO JOIN |
 | Sriracha factory is too stinky, neighbors say A Sriracha hot-sauce factory in the suburbs of Los Angeles is too stinky and should be shut down, locals say. The chili-pepper stench is strong enough to make your eyes sting, neighbors say, but factory operators argue the pungency is essential to their product. "If it doesn't smell, we can't sell," says company founder David Tran. Reuters (10/31) |  | Facebook has peaked, but it remains an incredibly important utility. It is the center of [teens'] social-networking universe even as they use Instagram and Snapchat and Kik and everything else." | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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