5 signs your data has no meaning

July 1, 2014 Issue Subscribe | View online 5 signs your data has no meaning By Brandt Dainow Marketers have access to more metrics than ever before, but not all of them are valuable. Here's how to spot totally useless data. How marketers can feed off of consumers' curiosity By Jim Lucas Capturing consumer intrigue is a valuable marketing tactic, if used correctly. Here's how to spark interest to build stronger brand relationships. Why it's not the end of social media marketing By Rebecca Lieb Recent headlines point to a study claiming that advertising via social channels does not impact purchase decisions. Here's the problem with Gallup's report. Blog Posts Social Media Helping to Level the Playing Field for Craft Breweries By Neal Leavitt Craft breweries have produced scores of award-winning beers over the years and according to the Houston Chronicle, will garner... The New Definition of "E"commerce is "E"verywhere By Denise Zimmerman Electronic commerce, commonly known as e-commerce or eCommerce, is trading in products or services conducted via computer networks... Cover Stories 5 destructive email habits you need to break 6 reasons you should stop pretending to be a thought leader Brands that need to be saved by CMOs 10 essential qualities of a successful marketer 5 marketing terms that will be dead in 5 years Full calendar >> iMedia Brand Summit Sept 7-10, 2014, Coronado, CA View agenda iMedia Breakthrough Summit Oct 26-28, 2014, Atlanta, GA View agenda iMedia Agency Summit Dec 7-10, 2014, Bonita Springs, FL View agenda Resource Connection Featured Presentations A former media planner's perspective on programmatic Here's a look at how programmatic can help break down marketing silos. The ultimate guide to scoring customers and prospects This whitepaper explains how to create a scoring system to rank contacts based on key behaviors. Anatomy of a live music fan A recent study provided insights on the behavior of concert goers and how best to target each segment. See more >> Latest Jobs Account Executive: Digital Advertising Sales Digital Marketing Manager Account Executive Public Relations Manager (Indianapolis, IN) - 86701 More jobs >>

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