Idiots that forced brands to pull their sponsorships

July 2, 2014 Issue Subscribe | View online Idiots that forced brands to pull their sponsorships By Anna Johansson It only takes one moron to ruin an important partnership. Here's a list of sponsorship deals that blew up in brands' faces. Myths about real-time marketing By Arthur Sweetser Many marketers' opinions about real-time marketing are based on misconceptions. Here are the truths you can use in developing your strategy. 4 reasons agencies are like cockroaches By iMedia Editors Before you get offended, consider the points that back up this analogy. Here's how agencies can survive anything. Blog Posts 5 Ways to Guard Against Emotional Contagion in Agencies By Carol Setter In an earlier phase of social media research, a primary concern was about reach. How many people did an individual influence... Can Mid-Sized Agencies Win Luxury Brands? By Carol Setter Publicis Worldwide announced last week that it's developing La Maison, a new luxury marketing platform. The new venture teams... 5 reasons more brands are buying digital ads in-house By Alex LePage According to a recent survey from Forrester Research and the Association of National Advertisers, 46 percent of marketers are... Cover Stories 5 signs your data has no meaning 5 destructive email habits you need to break 6 reasons you should stop pretending to be a thought leader Brands that need to be saved by CMOs 10 essential qualities of a successful marketer Full calendar >> iMedia Brand Summit Sept 7-10, 2014, Coronado, CA View agenda iMedia Breakthrough Summit Oct 26-28, 2014, Atlanta, GA View agenda iMedia Agency Summit Dec 7-10, 2014, Bonita Springs, FL View agenda Resource Connection Featured Presentations A former media planner's perspective on programmatic Here's a look at how programmatic can help break down marketing silos. The ultimate guide to scoring customers and prospects This whitepaper explains how to create a scoring system to rank contacts based on key behaviors. Anatomy of a live music fan A recent study provided insights on the behavior of concert goers and how best to target each segment. See more >> Latest Jobs Account Executive: Digital Advertising Sales Digital Marketing Manager Account Executive Public Relations Manager (Indianapolis, IN) - 86701 More jobs >>

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