Powerful Tips to Cut Through Content Overload

How to Drive Engagement in a World of Content Overload Live Webinar: September 25, 2014 | 2:00 pm ET Is your audience suffering from content overload? Content marketing is an important part of every marketer’s strategy, so finding a way to cut through the noise is critical. Learn how to create compelling content that is relevant, timely and catches your customers’ attention. Join Courtney Pierce, Sr. Director of Marketing from Brightcove, for a compelling conversation on ways marketers can work smarter and develop engaging content that increases conversion rates on every device. Hear how Brightcove helped ExactTarget set themselves apart from their competition, doubling visitor time on site and increasing website conversion rates just by implementing a dynamic video-rich marketing strategy. All registrants will receive a copy of the ExactTarget/Brightcove case study, plus a copy of the 2014 Aberdeen Group paper, “Analyzing the ROI of Video Marketing.” You'll learn: Content overload and how that impacts you and your customers Tips for breaking through the noise with meaningful content that engages and converts customers Proven, case-study examples on what content is working and why How video improved ExactTarget’s website visitor engagement with brands and products and reduced page bounce rates by 12% and attributed more than 500 requests for additional information and product demonstrations to its video portal Sponsored by: You received this email because your company has an existing business relationship with Chief Marketer, a division of Access Intelligence. Periodically, we will inform you of special shows, products and other offers that we believe you will find helpful in your business or career. To STOP receiving promotional e-mails from Chief Marketer, please click here. Chief Marketer | Access Intelligence | 10 Norden Place | Norwalk, CT 06855 | Privacy Statement