| | | | | | | Dear INDIANA: B2B is in the midst of a tectonic shift as manufacturers, wholesalers and distributors move away from relying on print catalogs and sales reps' relationships to making it easy for procurement professionals buy online. Analysts estimate that U.S. manufacturers, wholesalers and distributors will rack up about $1 trillion in online sales this year to other companies, more than three times projected e-retail sales. Surveys show business buyers want the convenience and selection that a sophisticated e-commerce site provides, and that suppliers to those businesses are responding with stepped-up online investments. This month's cover story examines how the Internet is changing the B2B landscape, the challenges in selling to companies and government agencies online and how suppliers are addressing them, and the steps some companies are taking to compete with Amazon.com's B2B e-commerce site, AmazonSupply.com. | | Inside This Issue: • "The rise of the 'mostly-web' retailer" examines what's leading some formerly web-only retailers to open up physical stores. • "The state of search" reports on an exclusive Internet Retailer survey that explores retailers' search marketing priorities. • "Make it easy" looks at how Apple and PayPal's one-touch checkout tools may help boost mobile commerce sales by eliminating barriers that keep shoppers from buying. • "Armed and ready" examines how online merchants fight back against the threats posed by cybercriminals seeking to break into their systems. | | | Copyright 2014 Vertical Web Media LLC 125 S. Wacker Drive, Suite 2900 Chicago, IL 60606-4439 | | | | | | |
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