 |  | Did you know that 6 billion hours (yes, you read that correctly) of YouTube videos are watched each month? Video draws people in since it's easily consumable and provides a multi-sensory experience, but brands have been somewhat slow to leverage the medium in their marketing campaigns. Turns out, 55% of marketers have seen higher customer engagement with video-based email. Check out this blog post for more benefits and use cases of video in email.
READ ON » | |  | | | 3 Ways to Incorporate Video in Email Marketing
Bring your brand's email communications to life through the following three methods: - HTML5 Video—full video and sound playback streamed within the body of a message
- GIFs—a series of spliced images that form an animated video loop
- Static image—an image with a 'play' button, then link to a video player on a website
For details, benefits, and how to's on each method, view the full article.
LEARN MORE » | | | They can be a powerful tool for storytelling and engagement. Matt Caldwell, VP of Creative at Yesmail, chats with DMNews about how marketers can tie GIFs into their email marketing and deliver a livelier brand experience through a traditionally 'static' medium. Caldwell explains when to use the animation in messages and what to consider beforehand.
Check out the article » | |  | | |
Note to our Friends Using Outlook: Outlook does not support GIF rendering in either its desktop or mobile clients, so you're only getting a static image. If you log into your email via its web client, you'll be able to get the full view.
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