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2014/11/03

[Download] Understanding Real-time Marketing

What exactly is RTM and what does it mean to your brand?

What exactly is RTM and what does it mean to your brand?

Real-time marketing (RTM) is the practice of actively engaging in social conversations around a current topic, trend, or event. And it really, really works. Understanding Real-Time Marketing tells you how and why.

This guide covers the basics of RTM, why it matters now, and how brands like Best Buy, Zappos, Wendy’s®, and MasterCard® are successfully incorporating RTM into their social strategies.

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