This Wednesday: Drive Customer Centricity with Data-Driven Marketing

In today’s big data world, companies who want to engage their shoppers, consumers, and audiences need to get marketing analytics right. And, the only way to get it right is to be data driven. Join us Wednesday, November 5th at 2 PM EST, as Overstock outlines its own evolution to data-driven marketing and provides an action plan for how your organization, too, can approach the transition. Overstock CIO, Bhargav Shah, will share strategies and tactics to manage the shift from product to customer centricity, with key takeaways including: The imperative of Overstock being a data driven marketing organization The challenges and opportunities for a marketing organization in leveraging massive amounts of big data How analytics enable better management and measurement of advertising spend Take on the challenge - Stop by this Wednesday and get the best practices, lessons learned, and insights you need to adopt your own data-driven marketing plan! This message was sent to ignoble.experiment@arconati.us You received this email because your company has an existing business relationship with Chief Marketer, a division of Access Intelligence. Periodically, we will inform you of special shows, products and other offers that we believe you will find helpful in your business or career. To STOP receiving promotional e-mails from Chief Marketer, please click here. Chief Marketer | Access Intelligence | 10 Norden Place | Norwalk, CT 06855 | Privacy Statement