This week's featured white papers from Chief Marketer

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Download these free white papers and other content of interest on best practices and new technology for marketing professionals.

Become a Global Marketing Guru: Five Localization Strategies Every Digital Marketer Needs 70% of internet users are not native English speakers. 75% of the world’s economy is outside the USA. Every marketer needs these 5 strategies for adapting their marketing content for international use. One-To-One Marketing: How to Add Personality To You Customer Engagement Campaign Customers are being influenced by external factors and deciding unilaterally when to interact with a company or a brand. In order to remain relevant, companies must embrace a customer-centric approach to engagement. 5 Trends Shaping the Way Marketers Work Now Five cultural shifts are examined that are moving work and the workforce beyond the office and traditional work-day hours to a system in which we can truly begin to say, “We are our work.” Buyer's Guide to Call Tracking Software for Marketer Marketers need to understand and prove how their ads, content, and campaigns are generating phone calls, impacting lead generation, and driving sales. Check out the “Buyer’s Guide to Call Tracking Software for Marketers” to learn more. Social & The DMP: Understanding Data-Driven Social Media Marketing This white paper serves to provide marketers with background knowledge, practical (tactical) use cases and sample performance of other cutting edge marketers as they explore ways to integrate data into their social marketing mix. Advance to Next-Generation Personalization Organizations need to go further with their personalization, first by delivering the right experience at the right time and on the right device and next by delivering relevant, tailored experiences that meet individual user needs by combining historical, behavioral, and profile data with real-time situational feedback.

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