7 predictions for marketing in 2015

January 5, 2015 Issue Subscribe | View online 7 predictions for marketing in 2015 By Drew Hubbard All marketing pundits love taking the opportunity in the new year to pull out their crystal balls, however cloudy they might be. Let's jump on the bandwagon, shall we? 3 simple ways commodity brands can win on social media With Rob Pongonis It's easy for niche CPGs to find a unique voice on social, but what about manufacturers of common products? Don't believe that your tone needs to be timid. Follow these steps to stand out. The risk of becoming a feature buffet By Pini Yakuel When building product identity, it's easy for brands to try to cater to everyone's needs. But is it the best approach? Find out how to highlight what matters most. Blog Posts eSports Racking Up Billions of Viewer Hours – and Dollars By Neal Leavitt So your 13-year old son is seemingly spending every waking moment hunched over his Xbox, PS Vita, phone, tablet or (doubtful but... 10 Apps to Use in 2015 for Busy Entrepreneurs By Morgan Sims Entrepreneurs must master efficiency to stay on top of their games. If you are a busy start-up entrepreneur who is struggling to... Connecting Gaming & Brands By Tom Edwards Two of my passions are gaming and marketing. Whenever I have the opportunity for the two to intersect I am overjoyed. Previously,... Road to the NFL Playoffs: Winners Win on Social Media By Matt Nguyen You may be trimming your tree and decking your halls, but for some of us, nothing says "The Holidays" quite like Christmas Day... 2015 Marketing Predictions You Can Set Your Digital Watch By By Kent Lewis However improbably, December has already arrived, and with it, the traditional impulse to take stock of the year drawing to a... Cover Stories 2015 will be the year of... The 10 most innovative emails of 2014 The 10 best user-generated campaigns of 2014 The hottest marketing jobs for 2015 The best social media campaigns of 2014 Full calendar >> iMedia Brand Summit Feb 22-25, 2015, Amelia Island, FL View agenda iMedia Commerce Summit April 12-14, 2015, Minneapolis, MN View agenda iMedia Agency Summit May 2-6, 2015, Rancho Palos Verdes, CA View agenda Resource Connection Featured Presentations The benefits of corporate video production This infographic shows why it pays to hire an expert for your company's video needs. How augmented reality games can capture cinema audiences Here's a case study that showed results with augmented reality. An analysis of Internet Retailer's top 100 companies This report shows how leading e-retailers manage their digital marketing technologies. See more >>

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