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Over the last year, both vendors and end users have noticed accelerated consolidation in the unified communications (UC) and conferencing markets. Last year we saw leading brands like Cisco and Avaya invest in video conferencing, cloud API and collaboration software. And at the start of 2016, Microsoft took over UC management provider Event Zero to strengthen Skype's business capabilities. Last week, Caesars Palace in Las Vegas played host to the All About the API event. The inaugural event produced enthusiastic, educational sessions discussing the bleeding edge in one of tech's most popular arenas today: APIs. APIs are nothing new, but today are garnering attention because everything in communications today revolves around talking to another service, platform or device. Two firms enabling this next generation of communications solutions are Dialogic and Genband, and the duo joined forces in the most recent CommsDevZone Podcast. Communications-enabling applications are well on their way to becoming mainstream, as Alan Percy, senior director of product marketing at Dialogic, notes. He points out that Snapchat, Uber, and WhatsApp are all examples of this, and that they have helped users understand the value of having a two-way, data-enabled instant conversation with a provider or friend, and without having to initiate a telephone call. Real-time communications, he adds, also has enabled a range of embedded systems and Internet of Things applications to reach out and communicate to the users that maintain or are affected by their processes. No More Pencils, No More Books, No More Teacher's Dirty Looks may be the name of a popular kids book by Diane deGroat and a chant school kids start repeating once summer rolls around. But with July quickly coming to a close, the time to start thinking about the new and upcoming school year has already approached. This chant still holds true at the start of a new school year - especially as today's modern classroom moves away from the use of pencils and physical books and starts using technology more and more to further enrich and improve the learning experience. In recent years we have seen VoIP come of age; add in cloud innovation and the future is bright for business VoIP. The mobile VoIP space alone is pegged to experience a compound annual growth rate of nearly 30 percent through 2020. A growing market means opportunity, and the best way to strike while the iron is hot is to expand one's reach, which is why Nextiva, a cloud communications provider, recently announced that Jenne will be the business VoIP provider's newest distributor.
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