Periscope upgrades live streams, lets brands sponsor content
Periscope upgrades live streams, lets brands sponsor content | YouTube vets videos for ad friendliness | Mattel offers up Barbie as Instagram influencer
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Periscope is upgrading its live streams to allow creators to include graphics and pre-recorded content. Twitter is also letting brands sponsor Periscope live streams with the option to include pre-roll spots.
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YouTube is vetting videos and warning creators when content is not ad friendly to keep brands safe from controversy. Creators have expressed discontent about the change.
Mattel is producing sponsored Barbie-themed content on Instagram that shows the doll attending events and interacting with branded products. The endeavor has received an "overwhelmingly positive" response, the company says.
Women's retailer Loft has debuted on Snapchat with posts about a trip to Chicago that featured its clothing and a packing how-to guide. The brand also used Snapchat Memories to add product photos and purchasing information.
The recently released Instagram Stories is going one further than rival Snapchat by letting users zoom in on content. Brands such as Reyka Vodka, General Electric and MorningStar Farms are experimenting with the feature.
Facebook is expanding Analytics for Apps, giving users free tools that address push notifications, sharing, event trends and other mobile data sources.
Privacy researchers have sought to "reverse-Facebook" Mark Zuckerberg by creating an online archive of every word he has publicly spoken since founding the social network. "Zuckerberg's use of language invites interesting questions about the relationship between tech luminaries, their products, and -- most importantly -- the world they are trying to create," writes Anna Lauren Hoffmann.
In observance of Labor Day in the US, SmartBrief will not publish Monday. Publication will resume Tuesday.
Barbie has always been a reflection of culture.
Kristina Duncan, vice president of marketing communications for Barbie, as quoted by Women's Wear Daily
Andy Sernovitz, Editor at Large Andy Sernovitz builds organizations that help people help each other. His company, GasPedal, builds peer-to-peer communities for people leading meaningful change at the world’s biggest companies, including SocialMedia.org and SocialMedia.org Health. He wrote the best-selling book Word of Mouth Marketing that teaches you how to earn the respect and recommendation of your customers.
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