Facebook is wooing second-device consumers with its biggest-ever television push to tout its live-streaming service, investing in spots during this year's World Series and during weekend college football and NFL games. The company spent around $16.4 million on television advertising, per iSpot.tv, becoming one of TV's top 70 advertisers in October.
35 interfaces that rocked the world. The mouse. The ATM. The rotary phone. Throughout history humans have evolved how they interact with the world, designing smarter ways to make living and working simpler and more efficient. These innovations have changed the world, and some might surprise you.
Promoting alcoholic beverages responsibly can be a challenge but columnist Nikki Gilliland highlights eight brands that have it mastered. Kronenbourg focuses on fun videos, while Jack Daniels replies to most social comments to boost engagement with fans.
Master the Art of Influencer Marketing Learn how you can grow, maintain, and maximize ROI from your influencer relationships. These 26 tips will help you find the right influencers, expand your reach, and much much more. Download the guide now >
Are you ready for Instagram Ads? With hundreds of millions of active daily users, Instagram is a key component in every cross-device marketing strategy. To help you engage a wider audience, we put together The Performance Advertiser's Guide to Instagram. Download the Guide
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MXM's seasonal campaign for Sun-Maid Raisins humorously shows how the brand's products can be used in holiday cooking, with "Bake It For Santa" creative across Facebook, Instagram, Pinterest and Twitter. Quirky video sketches show Santa bonding with his reindeer Dasher and Mrs. Claus coping with her husband's grumpiness.
DDB Chicago and State Farm teamed with Chili's to give residents in nine cities a free "Cali BBQ'rito" if they were among the first 5,000 to order the product via Postmates on Sunday. The event was touted on social, with ads on Instagram, Twitter and Facebook.
Five Best Practices for Content Marketing A basic concern for many marketers is developing content that's relevant and engaging. A new Executive eBrief from Noosh nets out the top 5 practices extracted from more than 175,000 projects around the globe. Download your copy of this quick and informative 5-minute read.
Instagram has launched a college football Correspondents Program, in which the company will pick students at selected colleges to share behind-the-scenes stories of their teams. Instagram will pick one top correspondent to repeat the process on the platform's main account, which has nearly 200 million followers, during the NCAA National Championship Game.
How to Create Must-Watch Branded Video Discover how five filmmakers negotiate the rapidly expanding field of branded video. Learn how they produce compelling content, from gathering inspiration and collaborating with clients, to working within budgets and mastering new technology. Download the white paper
To measure ROI on social platforms, look beyond conventional metrics and think creatively, advises Sarah Ware. Measuring in-store redemptions, using in-video links and deploying comment-to-buy strategies can provide valuable insights.
Four stats that prove the impact of retail influencers. 2 years. 63,500 sales associates. 330 stores. Wharton crunched the numbers, and found that expertise on the retail floor results in more sales — a lot more. View the infographic.
Images from a Nike outlet in Seattle went viral over the weekend after shoppers turned the store upside down searching for Black Friday bargains. Late-arriving shoppers were left wading through a sea of cardboard boxes and discarded shoes.
Influencer marketing is a powerful tool for brands, but influencer marketing backed by data is the holy grail. Utilize the information available to you to maximize your campaigns and generate results that move the needle.
Andy Sernovitz, Editor at Large Andy Sernovitz builds organizations that help people help each other. His company, GasPedal, builds peer-to-peer communities for people leading meaningful change at the world’s biggest companies, including SocialMedia.org and SocialMedia.org Health. He wrote the best-selling book Word of Mouth Marketing that teaches you how to earn the respect and recommendation of your customers.
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