ISV Insights: 9 Ways To Grow Your Software Business

Business Solutions Newsletter | November 03, 2016 | View web version here.   In This Issue: VARCOM 101 For ISVs BlueStar Introduces ISV Connect Considerations For Using Smartphones For Data Capture A Revolutionary Interactive Digital Signage Platform Profitable Partnering For ISVs — 3 Expert Perspectives The Enterprise OS Landscape Is Changing Drastically IoT Isn't Just Hype, It's A Real Money Maker The Industry's Smallest & Lightest Mobile Printer Building A Reseller Program: Advice From Experts At ISV IQ Live! Sponsor   Looking for an affordable, award-winning marketing team to help you drive business in the channel? Call BlueStar's VARCOM team today! VARCOM specialists can help you execute a complete drip marketing campaign that features the latest in-bound, Web, app, social, interactive marketing toolsets, and more. Call Jason Firment at 800-354-9776 #4230 today! Featured Articles VARCOM 101 For ISVs The following is an edited transcript of Business Solutions' Editor in Chief Mike Monocello' s Q&A with Jason Firment, Director of Point of Sale and Director of VARCOM for BlueStar which took place at ISV IQ Live! held October 6 in Philadelphia. BlueStar Introduces ISV Connect The following is an edited transcript of Business Solutions' Editor in Chief Mike Monocello' s Q&A with Jason Firment, director of point of sale and director of VARCOM for BlueStar, which took place at ISV IQ Live! held October 6 in Philadelphia. Considerations For Using Smartphones For Data Capture Smartphones are also commonplace today. Equipped with low-cost, high-resolution digital cameras, these consumer devices are now increasingly used to scan and decode bar codes. Although consumer-grade devices offer bar code scanning capabilities to look up prices, access data, or access content on a QR code with the simple download of a mobile app, they have limitations that make them unsuitable for many business applications. A Revolutionary Interactive Digital Signage Platform Built for retail and the love of shopping, Elo InteractiveTM signage engages shoppers in-store and connects them with online campaigns to deliver uniquely connected shopping experiences. Profitable Partnering For ISVs — 3 Expert Perspectives Three ISV executives participated in How To Build A Successful Reseller Program, a panel moderated by Business Solutions Associate Editor Jay McCall as part of Business Solutions ISV IQ Live! Conference held October 6 in Philadelphia. These expert executives shared insights and advice on a wide range of topics, and highlights of their panel follow. The Enterprise OS Landscape Is Changing Drastically It should come as no surprise that 15 million mobile computers have been sold and deployed since 2010. But would you believe that 99 percent of those are on an operating system that will no longer be supported by 2020? That means twelve billion dollars worth of mobile computers will need to be refreshed over the next four years! IoT Isn't Just Hype, It's A Real Money Maker BlueStar's VARTECH 2016 in Atlantis, Paradise Island, Bahamas, provided great insight into the goings on within the industry. One trend that gets a lot of headlines was Internet of Things, and Business Solutions had a chance to speak with Duane Roebuck, IoT and WLAN business development manager for BlueStar, about IoT — specifically, what's hype and what VARs and integrators should be keeping their eyes on. The Industry's Smallest & Lightest Mobile Printer The industry's smallest and lightest mobile printer provides mobile receipt, coupon, and ticket issuing across all areas of your workforce, both inside and outside the four walls. Building A Reseller Program: Advice From Experts At ISV IQ Live! ISV panelists provide advice from the trenches on how to create good reseller relationships. Connect With Business Solutions:          Ensure our newsletter reaches your inbox by following these whitelist instructions. If you need to update your Business Solutions user profile, please visit here. This newsletter is being sent to ignoble.experiment@arconati.us. To cancel your subscription to the Business Solutions newsletter, please opt out here. You may also send an e-mail to newsletter@vertmarkets.com.     © Copyright 2016 Vertmarkets, Inc, 5340 Fryling Rd Suite 300, Erie, PA 16510. All rights reserved. All product names contained herein are the trademarks of their respective holders.