An Ignoble Experiment: Twitter introduces conversation ranking to mobile

Facebook makes Creative Hub open to all advertisers | Airbnb marketing chief on sharing travel experiences | Victoria's Secret uses Snapchat to woo creative customers

Created for ignoble.experiment@arconati.us | Web Version

November 30, 2016

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The Big Story

Facebook makes Creative Hub open to all advertisers

Facebook Creative Hub is now open for business to "the entire global advertising and marketing community," the company has announced. The hub includes an Inspiration Gallery that advertisers can review to see what creative has been successful on Facebook and Instagram, and marketers can choose from a variety of ad formats and view mockups on mobile.

Adweek (11/29)

Make a statement with the problems you choose to solve.
If you are in the innovation business, the problems you decide to tackle will define you as a company. The secret to doing great things is staying focused on what matters most.

Connecting & Collaborating

Airbnb marketing chief on sharing travel experiences

(Airbnb)

Airbnb Chief Marketing Officer Jonathan Mildenhall discusses the brand's evolution from home-sharing service to one-stop travel shop and its focus on content reflecting the experiences of hosts and customers. He also addresses the democratization of experiential marketing, saying "we have the technology, such as Facebook Live, that allows this type of marketing to be shared by millions."

CampaignLive.com (U.S.) (11/29)

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Marketer Moments

Victoria's Secret uses Snapchat to woo creative customers

Victoria's Secret shoppers who sent in images of tote bags they doodled designs on via Snapchat were entered for a chance to win free products. Users could share their creations with #BlackFridayContest, broadening awareness for the Snapchat campaign and encouraging more people to follow the retailer.

Mobile Marketer (11/28)

Twitter teams with Disney, People for "Star Wars" live video

Twitter has teamed with Disney to publish exclusive video content from upcoming movie "Rogue One: A Star Wars Story." The platform will live-stream a People magazine event that includes a Q&A session with the film's actors and director, as well as snippets from the film.

VentureBeat (11/29)

A dedicated send is one of the most effective ways to get your message in front of your audience. But what if you don't have the tools to create one yourself? SmartBrief can help! We've created an easy plug-and-play system for you with templates based on successful campaigns. Download our PDF with additional info plus a case study showing the high-impact ROI of a dedicated send.

SmartBrief Originals

Original news, insights, analysis and best practices from SmartBrief.com

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Platform News

Twitter introduces conversation ranking to mobile

Twitter has updated conversation ranking on its mobile app to arrange tweets in timelines by responses, not chronology. The change also includes a reply count and brings the app in line with desktop.

Marketing Land (11/29), The Verge (11/29)

Measurement Matters

Survey: Instagram most valuable for fashion influencers

Three-quarters of fashion and beauty influencers say Instagram is the platform where they exert the most influence, followed by Twitter, blogs and Facebook, according to Econsultancy's Voice of the Influencer report. It finds that influencers rely primarily on sponsored posts for income and are expanding their use of video.

eConsultancy.com (11/29)

Social Shareable

Raw eggs part of life spanning 3 centuries

The world's oldest person, Emma Morano, celebrated her 117th birthday Tuesday. Morano, the last known person alive during the 1800s, credits her longevity to a diet of raw eggs and biscuits.

BBC (11/29)

Editor's Note

Got something to say about digital marketing? Say it through SmartBrief

SmartBrief publishes original blog posts, videos and interviews with digital-marketing thought leaders on its blog network, SmartBrief Originals. Submitting guest posts is a great way to share your perspective with SmartBrief's marketing and advertising audiences. If you're interested in seeing your work in this newsletter, email blog editor Ambreen Ali with your story idea.

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All marketers have the responsibility to ensure that their dollars are having a net positive impact on society at large.

Jonathan Mildenhall, chief marketing officer of Airbnb, as quoted by CampaignLive

Andy Sernovitz, Editor at Large
Andy Sernovitz builds organizations that help people help each other. His company, GasPedal, builds peer-to-peer communities for people leading meaningful change at the world’s biggest companies, including SocialMedia.org and SocialMedia.org Health. He wrote the best-selling book Word of Mouth Marketing that teaches you how to earn the respect and recommendation of your customers.