10 essential metrics to measure social marketing

10 essential metrics to measure social marketing | "Some Good News" series finds value in GIF marketing | Q&A: Innovid's Chalozin on digital video ad trends Created for ignoble.experiment@arconati.us |  Web Version June 8, 2020 CONNECT WITH SMARTBRIEF       SIGN UP ⋅   SHARE ADVERTISEMENT The Big Story 10 essential metrics to measure social marketing Daniella Alscher outlines 10 vital metrics to measure the success of social media marketing, including brand awareness, share of voice, conversion rate and virality rate. She explains what each metric can teach marketers about their social content and describes how to measure each one. Full Story: G2 Crowd (6/5)      Connecting & Collaborating "Some Good News" series finds value in GIF marketing The YouTube series "Some Good News" created by actor John Krasinski is getting a boost by creating program-related GIFs and sharing them with networks such as Instagram-owned Giphy. Giflytics co-founder Steven Rado says GIF marketing is still in the nascent stage for building awareness and points to the power of historical and trending analytics to spark new promotional ideas. Full Story: Adweek (tiered subscription model) (6/5)      Q&A: Innovid's Chalozin on digital video ad trends Chalozin (Innovid/YouTube) Innovid Chief Technical Officer and co-founder Tal Chalozin says one of the biggest trends in digital video advertising is the move toward connected TV. In this interview, Chalozin also discusses trending ad themes amid the coronavirus lockdown, the increase in dynamic content to "drive georelevant messaging" and changing computer consumption habits. 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Help Spread the Word SHARE Or copy & share your personalized link: smartbrief.com/socialbusiness/?referrerId=eAoynhEdSv People use GIFs to express themselves and add context in conversations in ways they just can't with text alone. Moments with exaggerated facial or body expressions are usually best to capture. Steven Rado, co-founder of Giflytics, as quoted by Adweek       SmartBrief publishes more than 200 free industry newsletters - Browse our portfolio Sign Up  |    Update Profile  |    Advertise with SmartBrief Unsubscribe  |    Privacy policy CONTACT US: FEEDBACK  |    ADVERTISE SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004