An Ignoble Experiment: TikTok sale could be announced today

Neiman Marcus focuses on digital hub for fall | How fashion brands are becoming inclusive marketers | Report: Most consumers will keep up social media usage

Created for ignoble.experiment@arconati.us | Web Version

September 1, 2020

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The Big Story

Neiman Marcus focuses on digital hub for fall

(Neiman Marcus)

Neiman Marcus' new digital hub, Neiman's State of Mind, is designed to appeal to shoppers who are reluctant to come to its brick-and-mortar stores, though its personal shopping services are still available. The hub, which replaces the Fall Book, offers curated collections and stories about people's experiences with the store's luxury items.

Full Story: Marketing Dive (8/31)

Get key insights to help plan your holiday season
The holiday shopping season may look different this year, but it may be more important than ever for people to come together and share gifts with their loved ones. We've created the Facebook 2020 Holiday Package to help you plan for the season. Along with these insights, the guide includes recommended actions and creative campaign thought starters. Download the guide >

Connecting & Collaborating

How fashion brands are becoming inclusive marketers

Fashion brands are heeding the call for more racial diversity with fall campaigns that feature more models of color, writes Ruth La Ferla. Fendi recently featured singers Chloe x Halle, while Michael Kors enlisted Nigerian and Dominican models Mayowa Nicholas and Annibelis and dubbed "a United Nations of Beauty" its new marketing phrase.

Full Story: The New York Times (tiered subscription model) (8/29)

Report: Most consumers will keep up social media usage

(Pixabay)

Since the beginning of the pandemic, 72% of consumers in the US and UK who follow influencers are spending more time on social media, according to a GlobalWebIndex and Influencer survey. Once social distancing restrictions are lifted, 64% of survey respondents said their increased usage of social media will continue.

Full Story: eMarketer (8/31)

Don't miss these tools for Facebook business

Marketers might be missing six tools for Facebook business pages, marketing executive Adrian Dayton writes. He explains how to like pages as a brand, and how to use the response assistant and four other features.

Full Story: Forbes (8/31)

[RFP Template] How to Choose a TCMA Vendor
Your Through-Channel Marketing Automation needs should be found within an all-in-one platform that is built to support both sophisticated and unsophisticated channel partners manage, execute, and track channel marketing with unprecedented speed, simplicity, and accuracy. Choosing a partner for TCMA can be overwhelming, but now it doesn't have to be. Download the RFP template

Marketer Moments

Kellogg enlists animals to persuade you to go meatless

(Incogmeato by MorningStar Farms)

Kellogg's MorningStar Farms brand is following the Chick-fil-A cow tradition by using Prissy the pig, Buckley the cow and Sammi the chicken to try to persuade customers to eat more of its Incogmeato plant-based products. The three "animal influencers" have Instagram accounts linking to coupons for the MorningStar products, an effort to win over the percentage of the public who say they are open to plant-based meat but are hesitant to try it.

Full Story: Adweek (tiered subscription model) (8/31), Mobile Marketer (8/31), FoodNavigator (9/1)

	Ad-Supported Streaming Continues to Climb As consumers spend more time at home, video streaming is increasing. While SVOD accounts for the majority of streaming, the time Americans are spending with ad-supported video (AVOD) continues to grow. Download the report to understand the end-to-end streaming universe as it continues to evolve.

Featured Content

Sponsored content from Expedia Media Solutions

Hotels: How Are You Planning Your Recovery?

Savvy hotel revenue managers and marketing managers are preparing for the increase in demand that will eventually come. They know that being prepared will be key to driving occupancy and keeping ADR steady. Make a plan now for how you will let people know that you are open for business and stand out from the crowd. Read the blog post to get started.

How Travel Industry Leaders Are Thinking About Recovery

While DMOs are leading strategic conversations, hotels are pooling their dollars for high-impact, reduced cost marketing. Listen in on the conversations that experts are having and learn how Expedia Group data is helping industry leaders plan their recoveries. Access the latest, on-demand webinars.

Platform News

TikTok sale could be announced today

(TikTok)

The much-anticipated sale of TikTok could be announced today, and presumably would satisfy the Trump administration's demand to sell to a US company or be banned from the country. Oracle and the team of Microsoft and Walmart are among those reportedly in talks with the China-based video app for its operations in Australia, New Zealand, Canada and the US, valued at $30 billion.

Full Story: CNBC (8/31), CNET (8/31)

Twitter publicly rolls out Quote Tweets counts
Social Media Today (8/31)

TikTok helps brands master AR effects
Social Media Today (8/31)

Google search including image license details
MediaPost Communications (8/31)

	Is your brand ready for the return of sports? Live sports are back, and sports fans couldn't be more pumped, even if they can't attend in person. Without packed arenas or sports bars, Twitter is the roar of the stadium. For marketers eager to get back into the game, opportunities are rampant, and the audiences are primed. Learn more.

Measurement Matters

Survey: Instagram preferred over Facebook for awareness

A Social Media Today newsletter poll found that 39% of readers said generating brand awareness is main reason they use Instagram, while 30% said awareness is their main reason for using Facebook. However, Facebook is preferred over Instagram for lead generation, customer service and community engagement.

Full Story: Social Media Today (8/31)

	Remote sales: driving customer engagement with B2B commerce Clients are looking to upgrade their tools and add new capabilities to empower their B2B Commerce sales teams to interact differently with their customers, replacing traditional communication channels and offering new and updated services. Hear from industry experts on Sept 10^th at 2PM ET in this webinar to learn more.

Social Shareable

Singing parrot's Beyonce performance goes viral

Lincolnshire Wildlife Park's Chico, a nine-year-old Yellow-crowned Amazon parrot, has gone viral for his rendition of Beyonce's "If I Were A Boy." Tom Hitchenor writes that Chino also can be heard singing other hits, such as Lady Gaga's "Poker Face," and Katy Perry's "Firework."

Full Story: Fox News (9/1)

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Most of the heightened activity on social media is also taking place on platforms where influencers were already active, and that has helped boost user engagement with influencers.

Jasmine Enberg, eMarketer senior global trends analyst at Insider Intelligence, as quoted by eMarketer.