An Ignoble Experiment: Report: CEOs without social presence miss opportunities

Created for ignoble.experiment@arconati.us | Web Version

December 21, 2020

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The Big Story

Report: CEOs without social presence miss opportunities

CEOs from the nation's 300 largest businesses who provide commentary to the media demonstrated "economic resilience and individual confidence" this year, yet most have no active presence on social media, according to a report issued by digital marketing agency Lewis. Noah Dye, Lewis' senior US vice president noted, balanced social interactions can "humanize the brand and humanize the company" and pointed to Walmart CEO Doug McMillon as an executive who gets it right.

Full Story: Ad Age (tiered subscription model) (12/18)

	COVID-19 vaccines arrive. Deception follows. After already creating widespread uncertainty about the new COVID-19 vaccines, instigators are now targeting the pharma brands behind them. Read our Special Report to find out how and why they're doing it, what they're saying, and what it means for compliance. READ HERE

Connecting & Collaborating

Infographic: Key events for your content calendar

(Pixabay)

This Linqia infographic highlights key events for 2021 that marketers may want to consider when drafting their content calendars. It covers specific holidays such as Easter and Independence Day, along with other noteworthy events, including National Puppy Day (March 23), National Ice Cream Day (July 18) and the start of Hispanic Heritage Month (Sept. 15).

Full Story: Social Media Today (12/18)

2 types of YouTube ads for as little as $5 per day

Companies can spend as little as $5 a day to advertise on YouTube and, because of recent audience growth, be perceived by viewers as successful, YouTube ad expert Tom Breeze says. Breeze explains how to create ads in two formats, in-stream and discovery.

Full Story: Social Media Examiner (12/18)

SmartFocus on the Omnichannel Journey
The consumer journey is ever-changing, with more shoppers than ever moving from in-store to digital purchasing while also looking for a seamless combination of the two methods. In this Walmart Media Group whitepaper, we look at how omnipowered solutions are being accelerated by the coronavirus pandemic, helping brands reach customers in new ways – wherever they shop. Download now

Sponsored content from eBay Ads

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Marketer Moments

2020's top branded AR campaigns on Snapchat

(Snapchat)

Snapchat released a list of the most inspiring brand campaigns from 2020 that used augmented reality. Among those highlighted are Gucci's AR Lens for trying on shoes, NYX Professional Makeup's cosmetics try-on and virtual store, Universal Pictures' virtual meeting AR effects for "Trolls World Tour" and Verizon's 5G-enabled landmarker lens with an AR performance from the Black Pumas.

Full Story: Social Media Today (12/18), Adweek (tiered subscription model) (12/18)

Platform News

Snapchat releases 3 AR lenses for the holidays

Snapchat launched three augmented reality lenses for the holidays, including a Family Portrait lens that enables families unable to see each other during the holidays to take a family picture. Santa's Beard lets users grow a beard, and Ugly Sweater places a virtual holiday sweater and face mask on users.

Full Story: Adweek (tiered subscription model) (12/18)

Measurement Matters

Study: Americans sick of "new normal," hopeful about 2021

(Pixabay)

Some 73% of Americans think next year will be better than 2020 and 59% want the phrase "new normal" to never be used again, according to a study from Berlin Cameron and Perksy. The report advises brands to discontinue messaging related to the pandemic but to embrace the new technologies and shopping experiences that have surged in popularity during the crisis, along with a focus on calm and wellness.

Full Story: MediaPost Communications (12/18)

Social Shareable

Twitter reacts to US Space Force "guardians"

(Department of Defense)

Twitter users had fun following an announcement that members of the US Space Force will now be known as "guardians." Marvel's 2014 movie "Guardians of the Galaxy" trended on the platform as users drew humorous comparisons.

Full Story: Variety online (12/18)

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