[WEBINAR] Media Planning Through Uncertainty

Join Nielsen for a Live Webinar on Wednesday, February 3rd from 2-3pm EST This is a paid advertisement for SmartBrief readers. The content does not necessarily reflect the view of SmartBrief or its Association partners. Join Nielsen and Forrester on Feb 3 at 2pm EST. ​​​​Join Nielsen for a Live Webinar on Wednesday, February 3rd from 2-3pm EST The norms for media planning have been completely reset due to changing consumer habits--greatly accelerated by COVID-19. The data and processes that marketers once relied on, need to be adjusted to reflect the current environment and its lingering effect. Join our webinar to hear from Nielsen's Heather Jordan, SVP, Product Management and Jay Nielsen, SVP, Global Planning Products with featured guest speaker Shar VanBoskirk, VP, Principal Analyst from Forrester to gain insight into: A review of the latest trends around ad spend and media consumption and the impacts of COVID-19 on the industry A discussion on how brands can take an agile approach, supported by data, to create effective marketing plans today Next steps to plan for the uncertain future to drive your business forward Can't make the webinar live? Register anyway and we'll send you a link to view the session on-demand. REGISTER NOW Copyright © 2021, The Nielsen Company (US), LLC. All rights reserved.  85 Broad Street New York, NY 10004 About this email: SmartBrief will occasionally send emails from our business partners promoting products and services likely to be of interest to our readers. The content of these messages does not necessarily reflect the view of SmartBrief or its association partners. Unsubscribe   |     Privacy policy SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004