Opinion: Likes, shares don't define social video success

Is your brand set for social TV? | Opinion: Likes, shares don't define social video success | Why talking to TikTok users pays off for Clinique Created for ignoble.experiment@arconati.us  |  Marketing manager at Amex For more relevant content - Update Your Profile  |  Web Version May 3, 2021 CONNECT WITH SMARTBRIEF       SIGN UP ⋅   SHARE ADVERTISEMENT The Big Story Is your brand set for social TV? TV and social media is already a winning combination for brands with the chance to engage fans as they react on social platforms while watching their favorite shows, but social TV looks to become an even bigger trend, Amy Houston writes. Houston examines the opportunities emerging on YouTube to combine social, TV and shopping, and how the partnership between Samsung and TikTok or platforms like IGTV will shape the future. Full Story: The Drum (free registration) (4/30)      Download the attribution starter kit from LeadsRx Enterprise marketers utilize multi-touch attribution to improve their marketing performance. This collection of resources by LeadsRx will help you deploy attribution properly and maximize return on ad spend. Get your copy ADVERTISEMENT: Connecting & Collaborating Opinion: Likes, shares don't define social video success Social videos that don't go viral aren't a flop if they establish a connection with the intended audience, writes Out of My Gord's Gord Hotchkiss. The key to success is delivering content that's interesting and relevant to primary consumer "node" or appealing to a broader base by tapping into universal emotions. Full Story: PR Daily (4/29)      Why talking to TikTok users pays off for Clinique Clinique has focused on creator efforts and paid ads on TikTok as part of a brand reinvention and a way to boost awareness among a younger audience, including its recent #ZitHappens campaign featuring an original song and a hashtag challenge. "[TikTok] has this incredible ability to drive relevance and awareness, but it's also driving conversion at the bottom end," said Sameer Agarwal, vice president at Clinique North America. Full Story: Campaign US (tiered subscription model) (4/30)      Are Your Influencer Efforts Driving Sales? In this exclusive guide, you'll learn 7 best practices for executing and measuring influencer marketing campaigns that actually drive conversions and sales. Download the guide today. ADVERTISEMENT: Most Read by Marketing Decision Makers Improve your social media strategy with these tips PR Daily  Surprising social platform demographics ACH Communications (Arik Hanson)  Source: Twitter launches Super Follow, tipping test The Verge  Social audio: A more interactive version of podcasts? Adweek  Marketers examine OnlyFans platform as experimental tool Modern Retail (tiered subscription model)  10 Acquisition Email Campaign Tips That Work After 300+ acquisition email campaigns, these ten tips are helping marketers see success in industry-leading Open and Click-Through rates for improved ROI. Make your email campaigns work harder. Download Report. 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Full Story: Marketing Dive (4/30)      Shapermint seeks chief mom officer from Facebook group Shapermint is seeking a chief mom officer and is inviting mothers to apply for the position via the HeyMama Facebook group for working moms, and the brand is celebrating moms with a "Shaping Real MOMents" TV campaign. The winning chief mom officer will have creative freedom to celebrate women and body positivity, and the brand is putting a strategic focus on brand ambassadors via Grin, an influencer marketing platform. Full Story: Adweek (4/30)      Earn your Master's in Communication Online Purdue's online MS in Communication is designed for working professionals looking to enhance their communication skills related to media, public relations, and advertising. Students will learn how to deliver effective messaging through powerful and concise communication. Learn more. ADVERTISEMENT: Platform News Cross-platform messaging a hit with Instagram users Stan Chudnovsky, who's in charge of Facebook's Messenger division, reports that the new cross-platform messaging feature has a 60% adoption rate with Instagram users. The rate is higher than executives had predicted, and Facebook plans to add WhatsApp to the current Messenger-Instagram interoperability. Full Story: CNBC (5/1)      TikTok's new CEO is ByteDance CFO Shouzi Chew TechCrunch (tiered subscription model) (4/30)  YouTube testing timed comments, digital literacy tips Social Media Today (4/30)  AI in workforce management The workforce has become more digital, dispersed, and remote as firms seek to comply with public health edicts and customer needs. Workforce management leaders have been focused on strategic planning to understand the skills they'll need to invest in to perform future work. Read More. ADVERTISEMENT: Measurement Matters Consumers turn to mobile for shopping SimpleTexting reports that 97% of consumers used mobile devices for one or more purchases during the last year, and 54% participated in up to 10 transactions via mobile. The poll also found that 86% let a brand send them text messages, 61% would participate in text-based loyalty programs and coupons were the most compelling reason for engagement. Full Story: MediaPost Communications (free registration) (4/29)      Social Shareable Firefighter gets emotional during kitten rescue A Twitter video showing Italian firefighters rescuing a kitten trapped in a hole in the road has attracted more than 4.6 million views. The clip shows one of the firefighters lift the kitten to safety and bursting into tears as he comforts the scared feline. Full Story: The New Zealand Herald (5/3)      Sharing SmartBrief on Social Business with your network keeps the quality of content high and these newsletters free. Help Spread the Word SHARE Or copy and share your personalized link: smartbrief.com/socialbusiness/?referrerId=eAoynhEdSv Staying genuine, but being reactive, is one of the most important parts of a social media manager's role. Amy Houston, writing for The Drum       SmartBrief publishes more than 200 free industry newsletters - Browse our portfolio Sign Up  |    Update Profile  |    Advertise with SmartBrief Unsubscribe  |    Privacy policy CONTACT US: FEEDBACK  |    ADVERTISE SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004