Twitter has made its live audio rooms feature dubbed Spaces tool available to all Android and iOS users with at least 600 followers following limited use tests and is rolling out co-hosting capabilities, among other features. Twitter also will test ticket sales for select users with the social platform taking a small commission.
A/B testing for emails that inspire action Finding the best email marketing strategy for your goals can be tricky to get right. Download this cheat sheet for a quick and easy overview of how you can start A/B testing your marketing emails.
Refine Labs founder Chris Walker explains how business-to-business marketers benefit from a demand generation strategy that focuses on helping and educating prospects via content designed to prompt word of mouth. "All of the upside is in marketing to the 99% of the market that isn't actively buying," Walker says, "To create awareness. To drive differentiation. To influence product consideration. To build brand affinity. To create demand."
Brand awareness ads are a cost effective way for marketers to extend the reach of their high quality organic Facebook content, writes Emily Hirsh. Hirsh explains how to set up brand awareness ad campaigns, covering target audiences, budgets, objectives and the creation of the ad itself.
Are Your Influencer Efforts Driving Sales? In this exclusive guide, you'll learn 7 best practices for executing and measuring influencer marketing campaigns that actually drive conversions and sales. Download the guide today.
Mrs&Mr's debut campaign for SoulCycle, created with the brand's in-house unit, celebrates the mental health benefits of exercise with a spot featuring music and artwork from Freestyle Love Supreme and some of the brand's riders. The "Mind Altering Fitness" push is running across digital and paid social, and was timed to mark Mental Health Awareness Month.
Energy BBDO created a 2:30-spot "For When It's Time" spot for Extra gum that's set to "It's All Coming Back to Me Now" by Celine Dion and shows crowds of disheveled people emerging from homes and rushing to get up close and personal again after an announcer on radio station WGUM declares life is returning to normal. The ad, directed by MJZ's Nick Ball, is running in various lengths across TV, social and digital.
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Insiders say Apollo Global Management will pay Verizon $5 billion for AOL and Yahoo -- a sharp drop from the $9 billion total Verizon paid to acquire the two companies in 2015 and 2017. The agreement, which also includes Verizon's advertising technology arm, will see Verizon maintain a 10% interest in the combined company.
Download the attribution starter kit from LeadsRx Enterprise marketers utilize multi-touch attribution to improve their marketing performance. This collection of resources by LeadsRx will help you deploy attribution properly and maximize return on ad spend. Get your copy
Awareness on TikTok seems to pay off as 49% of users have bought a service or product from brands after being exposed to it via ads, reviews or promotions on the platform, according to a survey from Adweek and Morning Consult. In that survey, 60% of millennials said they bought something from a brand after seeing it on Facebook.
AI in workforce management The workforce has become more digital, dispersed, and remote as firms seek to comply with public health edicts and customer needs. Workforce management leaders have been focused on strategic planning to understand the skills they'll need to invest in to perform future work. Read More.
Adam Sandler took to Twitter to respond to the viral TikTok video showing him being turned away from an IHOP restaurant because it was so busy. "For the record, I only left the IHOP because the nice woman told me the all-you-can-eat deal didn't apply to the milkshakes," reads Sandler's tweet, which has attracted more than 82,000 likes.
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