An Ignoble Experiment: Giant cat invades Tokyo! But mainly it meows and naps

Created for ignoble.experiment@arconati.us | Web Version

July 9, 2021

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The Big Story

Why some brands achieve the it factor on TikTok

Rebecca Jennings explores why some products are a flash in the pan on TikTok while others go viral and boost sales, such as The Pink Stuff, Eos shaving cream and a pair of Zara jeans. Jennings credits the viral lift to factors such as TikTok's algorithm, "which is unmatched at identifying what individual users want to see and serving them more of it," the current 60-second time limit that boosts individual video views and the desire among users for duets, stitches and sharing.

Full Story: Vox (7/6)

The streaming opportunity for Financial Services and Insurance brands
Traditionally, the consumer journey for financial services and insurance was marked by major life milestones: Landing a first job, getting married, buying a house. These discrete inflection points, however, are no longer enough for financial services and insurance brands to engage Gen Zs and millennials. To connect with these valuable audiences, it's more effective for brands to play a consistent part in their daily moments — big and small. Learn more.

Connecting & Collaborating

Struggling with long-form content? 4 tips to help

Make your long-form content more effective by using platforms like Reddit or Quora to identify topics your audience cares about, and ensure content is reader-friendly with breaks, bullet points and sectional headers, Mehedi Hasan Shoab writes. Incorporate visuals to enliven copy and elements that people will want to share, such as infographics, checklists or click-to-tweet visuals, Shoab writes.

Full Story: Business 2 Community (7/8)

How to sell more products with Facebook Video ads

(Pixabay)

Creating effective video ads doesn't mean you need to step in front of a camera, writes columnist Laura Moore. Tips to inspire your next ad include creating a looping video of your product images with a logo overlay, using animated text to draw attention, promoting customer testimonials as social proof and making short tutorials to demonstrate your products.

Full Story: Social Media Examiner (7/6)

How fashion, beauty brands reap rewards with NFTs

Fashion and beauty retailers testing nonfungible token campaigns are finding the difference between a trendy experiment and producing true value rests in the incorporation of consumer feedback and reasonably-priced digital assets, depending on the targeted audience. NFTs are a means to "speaking to our community with boldness and conviction, and making sure that we deliver a constant stream of innovation and activations that continue to fuel our connection with every eye, lip and face," says e.l.f. Cosmetics' Gayitri Budhraja.

Full Story: Glossy (tiered subscription model) (7/9)

	2021 Social Ad Report: Top Advertisers on Facebook, Instagram, Twitter In our Q1 2021 social report, we use historical trend data from Pathmatics Explorer to unearth the strategies of the top 10 advertisers across Facebook, Instagram, and Twitter, including the key creative, messaging, and flighting trends that brought these brands to the top. Get it now.

Marketer Moments

Kraft Heinz, Whisk, Twisted team for TikTok Jump

Kraft Heinz, with cooking app Whisk and social publisher Twisted, created a TikTok campaign that uses the platform's new Jump feature. The push enables users viewing Twisted content to "jump" to a shoppable Classico recipe on Whisk.

Full Story: Adweek (7/8)

	Turn on the power of personalization this Cyber Monday. This Cyber Monday, discover a system that helps you anticipate shopper needs and matches products with the people most likely to love them. The Facebook Discovery Commerce system helps products find people wherever they are. Download the 2021 Holiday marketing guide from Facebook and turn on Discovery Commerce.

Sponsored content from Twitter

5 game-winning insights about sports fans.

Did you know there are enough sports fans on Twitter to fill the Staples Center 1,217 times? While some people are returning to stadiums, many are turning to virtual ways to boost their experience. Lean more about how sports fans have changed in this edition of the Twitter Conversation Report.

How brands can use audio to build community.

Hear that? That's the sound of public conversation. Right now, live audio is happening on Twitter. Brands are using the power of the human voice to enhance their own voice and build diverse communities. See how Twitter Spaces can help you use audio to connect in a way that goes beyond 280 characters.

Platform News

Facebook offers ad help in Creative Guidance Navigator

Facebook launched its Creative Guidance Navigator to offer insights and tips to boost advertising creativity. The advice can be filtered by ad format, industry, region and other ways, and visuals can be downloaded to share.

Full Story: Social Media Today (7/8)

TikTok offers free "Unplugged" education for marketers
Social Media Today (7/8)

Sensor Tower: TikTok maintains download dominance
Social Media Today (7/8)

Roblox exec offers tips on staking claim in virtual universe
Adweek (7/8)

Measurement Matters

Report: Text messaging gains steam among marketers

(Pixabay)

Nearly 62% of consumers agreed to receive text messaging from brands during the last year, while 76% of businesses already budget for text marketing and 57% plan to spend more on it this year, a study from Simple Texting reveals. Relevant content and limited message frequency are crucial to keeping customers from opting out.

Full Story: MediaPost Communications (free registration) (7/9)

Social Shareable

Giant cat invades Tokyo! But mainly it meows and naps

(Cross S Vision/Twitter)

A giant 3D video calico cat has taken over a billboard in Tokyo's Shinjuku district, coming to life to meow at passersby and lying down for a nap. A video posted on Twitter showing the cat in action has attracted more than 5.1 million views.

Full Story: CNN (7/7)

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On a platform like TikTok, where inauthenticity is rabidly sniffed out and policed, the most popular influencers tend to be the ones who ultimately feel like believable salespeople.

Rebecca Jennings, writing for Vox