The email metrics that matter for your business

It might be time to look past open rates. What insights are you missing out on from your email metrics?

View in browser   Reactivate ▸   What insights are you missing out on from your email metrics?     It's hard to know what all the different email metrics are actually telling you, or how to read them to get real insights. You default to the reliable email open and click-rates — and can't help but wonder if there's more to know. Which numbers actually matter for your business? How can you use them to improve your list hygiene, understand what people want, and reach out to your most engaged contacts? On Thursday, August 12, you'll hear from a business analytics software executive, a senior email deliverability specialist, and ActiveCampaign's in-house subject matter expert on reporting about what you can learn from your audience based on how they interact with your emails.   Join the Grow Team!     See how these businesses grew     Learn how Koia created trust with their customer base by launching a loyalty program, resulting in increased email subscribers and online sales volume.   Learn how ▸     Discover how Marnell Gaming switched from Mailchimp to ActiveCampaign and CXA to ensure email campaigns were executed without any issue.   Find out how ▸       Free email copywriting templates   So you're looking at all of your email analytics. But how do you improve them? What do you write? Craft emails that open hearts, minds, and wallets with these free pre-written email copywriting templates   Get the free templates ▸     30+ Critical Email Marketing Stats   Why is it so important to understand how your emails are performing? Because even as new marketing channels pop up seemingly every other day, the numbers still show that email is one of the most effective marketing channels you can use in any industry. Still not sure?   We'll prove it. ▸     What's the most important email metric to your business?   Share your answer       Introducing the Growth Accelerator Program   ActiveCampaign is ensuring our customers have access to the best-in-class apps through our new Growth Accelerator Program. Interested partners can apply today.   Learn more ▸   Why Choose ActiveCampaign?   We're proud to be the only Customer Experience Automation provider promoting excellence in value, service, and trust.   The ActiveCampaign Customer Success Commitment ▸   We offer volumes of tools, services, and education to our customers. Did we mention it's free with your subscription to ActiveCampaign?   Begin your training ▸

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