An Ignoble Experiment: 14 ways to engage with customers on Facebook

Created for ignoble.experiment@arconati.us | Web Version

March 31, 2022

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The Big Story

A bad move? Brands make memes of Oscars slap

A few brands such as SunnyD and MealPal created memes based on Will Smith's slap of Chris Rock at the Oscars and some social media marketing experts believe that was a very bad move. "It's super inappropriate and insensitive," says Warby Parker's Charles Etoroma, adding, "Brands are doing what they do best in hopping in on a complex moment they don't understand all for their own gain."

Full Story: Morning Brew (3/30)

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Connecting & Collaborating

3 ways to enhance digital brand awareness

(Unsplash)

Marketers can improve digital brand awareness by using content to nurture audiences and by ensuring branding across social channels is consistent, advises Rashan Dixon, a senior business systems analyst at Microsoft. Remember that employees act as brand advocates and should be trained on how to reflect branding in all digital messaging, Dixon writes.

Full Story: SmartBrief/Marketing (3/30)

14 ways to engage with customers on Facebook

A robust Facebook presence can be achieved by creating posts that ask customers questions and "generate engagement or reinforce your customer community," writes Anna Sonnenberg of Sonnenberg Media. Sonnenberg offers 14 strategic post options to draw customers in, including before-and-after shots, team member profiles and posts incorporating user-generated content.

Full Story: Social Media Examiner (3/28)

5G "will redefine how marketing is done"

(Pixabay)

The rollout of 5G technology should reach most consumers this year, spurring brands to develop fully immersive and interactive experiences, and leading to the development of new ecosystems, said Tony Wells, Verizon's chief media officer, during Adweek's Mediaweek. "Brands will now be able to tell stories in new and different ways," said Wells, adding, "This will redefine how marketing is done."

Full Story: Adweek (3/30)

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Marketer Moments

The "Wendyverse" opens in Meta's Horizon Worlds

(Wendy's)

Wendy's created a virtual reality "Wendyverse" experience inside Meta's Horizon Worlds that can only be accessed by those who own an Oculus Quest 2 headset. The experience's first phase offers a VR restaurant and a Partnership Plaza where users can use Baconators to virtually play basketball in the Buck BiscuitDome.

Full Story: The Drum (free registration) (3/30), Ad Age (tiered subscription model) (3/30), Adweek (3/30)

E.l.f. creates makeup line with Dunkin'

Nogueira unboxing the E.l.f.-Dunkin' makeup line (Mikayla Nogueira/TikTok)

E.l.f. Cosmetics and Dunkin' teamed on a line of makeup products inspired by the chain's menu, such as the "Dunkin' Dozen" eye shadow palette based on doughnut flavors. The collaboration is being promoted by TikTok star Mikayla Nogueira, who is hosting a live shopping event on the platform on April 5, and the campaign includes a co-branded pop-up experience in New York City.

Full Story: The Drum (free registration) (3/30)

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Platform News

Source: Meta taps outside firm to disparage TikTok

Meta hired digital marketing agency Targeted Victory to undermine TikTok through a nationwide campaign that posed the platform as a danger to American society and children, according to Targeted Victory emails obtained by The Washington Post. A TikTok spokesperson said the platform is "deeply concerned" that Meta stoked "alleged trends," while Meta spokesman Andy Stone said, "We believe all platforms, including TikTok, should face a level of scrutiny consistent with their growing success."

Full Story: Variety (3/30), The Washington Post (tiered subscription model) (3/30), The Verge (3/30)

YouTube sets sights on podcasting
Podnews (3/30)

LinkedIn rolls out creator support tools
Social Media Today (3/30)

Livestream platform offers DTC brands a new path
Modern Retail (tiered subscription model) (3/30)

Measurement Matters

Report: YouTube has highest cool factor among Gen Alpha

YouTube is the coolest company, say seven-to-14 year-olds surveyed by research consultancy Beano Brain, and most of the others on their favored list are media or computer brands, such as Netflix, Disney and Apple. Beano researcher Helenor Gilmour explained that children "turn to YouTube -- the expert they know and trust" when trying to acquire new skills.

Full Story: Adweek (3/30)

Social Shareable

Deutsch L.A. debuts logo from TikTok's Emily Zugay

(Deutsch L.A./Instagram)

TikTok star Emily Zugay has redesigned the logo for Deutsch L.A., which is being displayed across the agency's social media accounts to playfully mark April Fools' Day. The logo was created as part of a video Zugay made at the request of Creative Chairman Pete Favat, which critiques the work of recently promoted Chief Design Officer Adhemas Batista.

Full Story: Ad Age (tiered subscription model) (3/30)

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