An Ignoble Experiment: Facebook trials first desktop redesign in 2 years

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March 8, 2022

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The Big Story

What brands can learn from the best digital campaigns

ALS' Ice Bucket challenge is one of the most notable digital campaigns launched over the past several years for its ability to spark viral sharing and raise funds, according to content marketer Francesca Nicasio. Other notable campaigns include Burger King's "Burn That Ad" effort, recognized for integrating app downloads and augmented reality, and Nike, which showed the power of storytelling with its "You Can't Stop Us" campaign that generated 20 million Twitter views within days of the launch.

Full Story: TechRadar (3/7)

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Connecting & Collaborating

3 Twitter trends you should know about

(Twitter)

The Twitter Trends 2022 report, which is based on Twitter's analysis of "billions of tweets" from the past two years, reveals three major conversational shifts among users, categorized as "Fan-Built Worlds," "The Great Restoration" and "Finance Goes Social." The report offers advice on how marketers can use each trend to engage with users.

Full Story: Social Media Today (3/7), Adweek (3/7)

Marketers look to gaming, esports as next frontier

Events such as IAB PlayFronts and moves such as NBCUniversal's partnership with Anzu point to the rising desire among brands to finely tune gaming and esports efforts, writes Peter Adams. "If you look at the collection of marketers that are entering the space ... there's no question that it's broader, more diverse and representative of the larger advertising market than I think at any point prior to this," says David Eichenstein of 4D Sight, a video monetization platform focused on gaming.

Full Story: Marketing Dive (3/7)

How mobile marketing is poised for change

Advancing mobile technologies will lead to new smartphone advertising opportunities such as product or service recommendation promotions that are embedded into swiping and other actions on "ignored spaces" like lock screens, writes Matt Turbergen of Digital Turbine. Turbergen offers four other mobile predictions, including a rise in beacon usage for localized marketing and new connections between linear TV and mobile campaigns.

Full Story: Street Fight (3/7)

Marketer Moments

Estrella Jalisco urges young people to pursue passion

(Estrella Jalisco/YouTube)

Anheuser-Busch InBev's Mexican beer brand Estrella Jalisco unveiled a social "Vive Tu Estrella" campaign, which features English- and Spanish-language spots inviting young people to enter a contest to win $100,000, enabling them to quit their current job and launch their dream career. Ads show people pursuing their passions, and the brand has teamed with nonprofit The Hispanic Alliance for Career Enhancement.

Full Story: Marketing Dive (3/7)

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Platform News

Facebook trials first desktop redesign in 2 years

Facebook is testing a new desktop design that resembles Twitter and Gmail with two left-hand columns featuring site navigation options and tools. Facebook, which last unveiled a significant redesign two years ago, has not commented on its rollout plans.

Full Story: Mashable (3/7), Social Media Today (3/7)

Instagram tag helps creators give others proper credit

A new Instagram tag enables creators to self-designate a profile category and to tag other creators and influencers within their images to ensure they receive credit for playing a role in the content. "Proper creative credit and recognition is a starting point for discovery, new opportunities and economic empowerment," said Instagram in a post.

Full Story: Adweek (3/7), Social Media Today (3/7)

Social Shareable

Ukrainian shows "My Typical Day in a Bomb Shelter"

(valerisssh/TikTok)

A young Ukrainian woman, known as @Valerisssh on TikTok, has gone viral on the platform with daily videos showing what life is like for her family during the Russian invasion of her country. One video, titled "My Typical Day in a Bomb Shelter," has attracted more than 25.9 million views.

Full Story: New York Post (3/7)

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