How social media marketing is evolving

How social media marketing is evolving | Ukrainian creative director: "Help us" | What the American Influencer Council hopes to achieve Created for ignoble.experiment@arconati.us |  Web Version March 1, 2022 CONNECT WITH SMARTBRIEF       SIGN UP ⋅   SHARE   The Big Story How social media marketing is evolving (Pixabay) Brands and agencies realize they can no longer use the same approach across social media platforms and are learning that engagement and returns are enhanced by using platform tools and tailoring unintrusive content to each online community. Modifly's Brandon Biancalani suggests brands use authentic, native content for TikTok and save hard sales for Facebook audiences. Full Story: Digiday (tiered subscription model) (2/28)      Tired of biased news stories? Try 1440. The 1440 Daily Digest is a different way to read the news. No editorializing, no clickbait, just fact-based summaries of the biggest stories happening around the world—-delivered straight to your inbox in a 5-minute morning briefing. Subscribe for free today. ADVERTISEMENT: Connecting & Collaborating Ukrainian creative director: "Help us" Serhii Malyk, creative director at creative agency Angry in Kyiv, Ukraine, writes about how agencies in Ukraine are contributing to the country's resistance against Russia and urges the industry to join the effort. "All of you who sit with us in various ad festival juries, all of you who communicate with us on social media, all of you who we meet at Brun in Cannes: Help us," Malyk writes. Full Story: Adweek (2/28)      What the American Influencer Council hopes to achieve Qianna Smith Bruneteau, founder of the American Influencer Council, talks about "destigmatizing" influencers and establishing the trade group to support creators professionally. "[I]t's important that creators understand what brands are looking for from the brands themselves, and to really have support from the business community," Bruneteau says. Full Story: Morning Brew (2/28)      Marketer Moments Denny's turns to TikTok for new menu ideas Get That Cookie Dough Pancakes (Denny's) Denny's has introduced the first three of 12 limited-time menu items invented in collaboration with TikTok content creators. Items on the Social Stars Influenced Menu, including Get That Cookie Dough Pancakes and Clearly Very Fruity Pancakes, will be available to order for dine-in and online through June 21 . Full Story: Nation's Restaurant News (free registration) (2/25)      Free eBooks and Resources Free eBooks and resources brought to you by our partners Marketing in Motion: Uniting Marketing and Sales Around the Digital Customer The Best Questions to Ask at the End of an Interview The 80 Best Micro Habits to Change Your Life Tips & Tricks Guide - Leadership Skills 8 Tricks to Boost Excel Productivity Platform News TikTok to roll out 10-minute videos globally (Pixabay) TikTok is increasing its maximum video length from 3 minutes to 10 minutes for users globally during the upcoming weeks to help creators "unleash even more creative possibilities," according to a company spokesperson. While TikTok competitors such as YouTube and Snapchat have been catching up with short-form options, social media analyst Matt Navarra says longer-form content is generally "easier to monetize" and yields longer platform engagement. Full Story: The Verge (2/28),  TechCrunch (tiered subscription model) (2/28)      Instagram to shutter IGTV app, ads Instagram is shuttering its IGTV application and in-stream video ads as part of its focus on Reels and plans to test a new ad experience later in 2022 with a creator monetization tie-in. Instagram also is consolidating its creator tools in one destination. Full Story: TechCrunch (tiered subscription model) (2/28),  Adweek (2/28),  Social Media Today (3/1)      LinkedIn enhances analytics with Oribi purchase MediaPost Communications (free registration) (2/28)  Meta seeks group approach to build metaverse backbone VentureBeat (2/28)  Measurement Matters Infographic: TikTok insights on engagement, ads This infographic from TikTok displays insights about how its audience engages during major events and the performance of its ads. Insights include views of #SuperBowl on TikTok during the game increased 200% in 2022 from the previous year, 55% of users say seeing brands on TikTok makes them feel closer to those brands, and memorability of TV ads is boosted by 13% when the campaign is linked to TikTok. Full Story: Social Media Today (2/28)      Social Shareable Fan meeting Tom Holland on a plane goes viral (urfavsophiiiaa/TikTok) A TikTok video showing Tom Holland interacting with a fan who happened to sit next to him on a plane has attracted 34.4 million views and 8.1 million likes. "I met Tom Holland and sat next to him on a plane for 3 hours," says the video's caption. Full Story: Newsweek (tiered subscription model) (2/28)      About the Editor Mike Driehorst (That's me on the right, with Rocky ensuring I have a good head on my shoulders.) Is a social media newsletter really social if you don't know who's behind it? Every day, I along with contributor Jo Hamilton and others at SmartBrief work to keep you informed on the latest tips, news and how-tos in the social media and content marketing world. Since no one likes one-way social media, if you like what we're doing -- or don't like -- or even have suggestions for stories, drop me a line. And if you really like what you read, I'd appreciate it if you'd share this sign up link with your colleagues.     Sharing SmartBrief on Social Business with your network keeps the quality of content high and these newsletters free. Help Spread the Word SHARE Or copy and share your personalized link: smartbrief.com/socialbusiness/?referrerId=eAoynhEdSv The beauty of influencer marketing is that it's a lot of different people who specialize in a niche, and they've been able to craft this community. Qianna Smith Bruneteau, founder of the American Influencer Council, as quoted by Morning Brew       SmartBrief publishes more than 200 free industry newsletters - Browse our portfolio Sign Up  |    Update Profile  |    Advertise with SmartBrief Unsubscribe  |    Privacy policy CONTACT US: FEEDBACK  |    ADVERTISE SmartBrief, a division of Future US LLC © 1100 13th St. NW, Suite 1000, Washington, DC 20005