An Ignoble Experiment: Golin touts Sprite at McDonald's with TikTok star

Created for ignoble.experiment@arconati.us | Web Version

August 31, 2022

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What does shift to Web3 mean for marketing?

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The decentralized approach behind Web3 will bring big changes for marketers, including how consumers' data is collected and using artificial intelligence and machine learning to better customize content, writes Jessica Wong, CEO of Valux Digital and uPro Digital. The evolution to Web3 will offer "new opportunities, including the potential for closer connections with consumers, a strong focus on social responsibility and more immersive experiences," Wong writes.

Full Story: Forbes (tiered subscription model) (8/30)

	The rules for new ad models in TV's new era The streaming world has changed - and so too have consumers' perceptions on advertising. In this Ipsos study, we found that 67% of consumers prefer ad-supported streaming, but ad frequency, formats, and personalization all come into play. Uncover the insights.

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A guide to writing the perfect brand value proposition

Otter PR's Alaina Chiappone explains how marketers can craft the most effective value proposition for their brand, which should be based on customer and market research and compel customers to try products or services. "Your messaging across the board is driven by why people should be your customer, and your value proposition summarizes that quickly," Chiappone writes.

Full Story: SmartBrief/Marketing (8/30)

Why Adore Me is focusing on livestreaming to fuel growth

Adore Me sees increasing value in livestream efforts produced by an in-house team that feature designers discussing everything from color stories to product design, says Marina Addams, channel marketing manager. "It's not a huge revenue driver, but it's a space that's so innovative and new," Addams said. "We want to be one of the first in the industry to say we're succeeding here."

Full Story: MediaPost Communications (free registration) (8/29)

Klick Health adds influencer segment, in-house studio

Marketing agency Klick Health is expanding with an in-house broadcast studio and Klick Influencer, which will target the management and production of social media influencers. Headquartered in New York and Toronto, the agency is adding seven new offices worldwide, with a focus on marketing for life sciences companies and harnessing the authentic third-party voices of influencers.

Full Story: FiercePharma (8/29)

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Marketer Moments

DraftLine, Bud Light crack open "Kickoff Beers"

(Bud Light/YouTube)

Bud Light's in-house agency draftLine created a "Kickoff Beers" campaign that celebrates the first beer of football season with a 30-second spot starring players George Kittle and Travis Kelce. The push includes nonfungible tokens, NFL team packaging and beer reimbursement for the first 50 consumers who tweet the brand's Cash App Twitter account using #KickoffBeers and #Sweepstakes.

Full Story: Marketing Dive (8/30)

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Instagram rolls out new features for user control

Instagram is testing new features to give users the ability to control what they see on the Explore page and select multiple posts that they are not interested in. Instagram is also testing the option for users to remove posts with certain phrases, words or emojis in captions or hashtags.

Full Story: TechCrunch (tiered subscription model) (8/30)

Twitter lets everyone in on its Circle

Twitter has rolled out Circle to all users following a testing phase. The feature, similar to "close friends" on Instagram, enables users to send tweets only to up to 150 members of their Circle, who can be their followers or not.

Full Story: TechCrunch (tiered subscription model) (8/30), The Verge (8/30), 9to5Mac (8/30)

No more Facebook Gaming from October
Digital Trends (8/30)

Musk cites Twitter whistleblower as reason to cancel deal
ABC News (8/30)

Social Shareable

Golin touts Sprite at McDonald's with TikTok star

(TisaKorean/TikTok)

Golin Chicago enlisted TikTok star and rapper TisaKorean to create an original "Static" track for McDonald's that taps into the social media buzz surrounding ordering a Sprite at one of the chain's restaurants, with users describing the taste as "TV static," "crunchy" or "crispy." A TikTok video showing TisaKorean create the song has already attracted 2 million views since being posted Tuesday.

Full Story: The Drum (free registration) (8/30), Ad Age (tiered subscription model) (8/30)

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