An Ignoble Experiment: Tips for creating a successful metaverse strategy

Created for ignoble.experiment@arconati.us | Web Version

September 1, 2022

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The Big Story

Editable tweets are coming ... if you're Blue

(Twitter/Twitter)

Twitter announced an edit feature that's undergoing internal testing before being rolled out to Twitter Blue subscribers in the US, Canada, Australia and New Zealand. The feature allows users to edit tweets within a 30-minute window, with viewers able to click to see the post's edit history.

Full Story: TechCrunch (tiered subscription model) (9/1), The Verge (9/1), The New York Times (9/1)

	The rules for new ad models in TV's new era The streaming world has changed - and so too have consumers' perceptions on advertising. In this Ipsos study, we found that 67% of consumers prefer ad-supported streaming, but ad frequency, formats, and personalization all come into play. Uncover the insights.

Connecting & Collaborating

Marketers must gauge different generations' needs

Generational differences don't have to get in the way of effective marketing, writes author Allan Colman. Learning the four current generations' preferred communication channels, knowing how to reach out beyond one's own generation, considering how the end user will perceive the message and employing a variety of pitch tactics can help marketers achieve success.

Full Story: StartupNation (8/30)

Tips for creating a successful metaverse strategy

As the metaverse evolves, business leaders must tailor their strategies in a sustainable way and consider how to build their brands and engage with audiences. To get your business ready for the metaverse, prioritize the needed skill sets among your hires and metaverse-related technology, mesh the needs of the business with the desires of consumers, be trustworthy and stay relevant and useful, writes PwC's Roberto Hernandez.

Full Story: Forbes (tiered subscription model) (8/30)

Brands turn to social commerce for back-to-school

As school starts back, brands are leaning heavily into social media apps, like TikTok, Instagram and Snapchat to bring in Generation Z shoppers. "TikTok has been such a great and easily digestible platform for people, especially in this genre of #TikTokMadeMeBuyIt," said Dino Ha, co-founder and CEO of beauty startup MBX.

Full Story: Glossy (tiered subscription model) (8/31)

	Feeling the marketing burn-out? It's not just you. But you don't need to be like other marketers. Try your new campaign within this newsletter to reinvigorate your pipeline. Stop the marketing burn-out now.

Marketer Moments

Cutwater, Harvest Snaps make "Snap Sounds" on TikTok

(Harvest Snaps/PRNewswire)

Cutwater's first work for Harvest Snaps as digital agency of record invites college students on TikTok to create their own "Snap Sounds" using head motions that trigger six beats. The activation can be found via TikTok or QR codes on packaging and is being promoted on social with influencer collaborations.

Full Story: MediaPost Communications (free registration) (8/31)

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Platform News

Search for growth drives overlap among tech giants

Amazon, Apple, Facebook, Google and Microsoft are slowly beginning to encroach on each other's turf as the tech giants push for growth beyond their established strengths. Amazon and Apple are expanding into advertising in competition with Facebook and Google, while Microsoft is increasing its focus on mobile devices and gaming.

Full Story: Axios (8/31)

Netflix snatches 2 Snap employees for AVOD ad operations

Netflix has hired two Snap employees -- Jeremi Gorman and Peter Naylor -- for its global ad venture team. The two are expected to lay the groundwork with brands and agencies as potential advertisers for Netflix's advertising-based video on demand services that are expected to be launched next year.

Full Story: TheWrap (8/30)

Mediahub boosts metaverse expertise with LandVault

Mediahub has entered a "preferred partnership" with metaverse solutions company LandVault to provide clients with Web3 consulting and strategy services, and has created its own small team dedicated to Web3 called Rabbit Hole Ocean. Laurel Boyd, chief creative media officer at Mediahub, explains that around half of the agency's clients are starting to explore the metaverse, with around 30% "interested in really doing something."

Full Story: Ad Age (tiered subscription model) (8/31)

Social Shareable

Trampolining squirrel delights Twitter

(Buitengebieden/Twitter)

A video featuring a squirrel playing on a trampoline has attracted 3.4 million views on Twitter. The clip shows the squirrel rolling and tumbling with a ball.

Full Story: Hindustan Times (India) (9/1)

About the Editor

Mike Driehorst

(That's me on the right, with Rocky ensuring I have a good head on my shoulders.)

Is a social media newsletter really social if you don't know who's behind it?

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