4 steps to mastering thought leadership campaigns

New dates announced for masterclasses in 2024; a complete course of technical webinars designed to provide in-depth guidance on applied thought leadership    Setting yourself new goals this year?  Raise your status and elevate your marketing campaigns in 2024, with our thought leadership masterclasses – taking you from learner to leader in double-quick time. Benefit from this complete course of introductory, intermediate and advanced technical webinars in four practical and inspiring sessions. Each one is designed to provide in-depth guidance on applied thought leadership for marketers just like you. Need a refresh on the fundamentals? We arm you with the essentials you need to get started. Unsure about setting objectives and building a strategy that stands up to scrutiny? We share the secrets of planning a successful campaign. Struggling to get your sales teams on board? We help you pave the way for better sales and marketing alignment. Want better ways to measure success? We share effective, proven ways to show the returns. With expert hosts, interactive content and best-in-class examples, we’ll help you and your team on your way to developing a full thought leadership strategy.   THOUGHT LEADERSHIP MASTERCLASS SERIES ANNOUNCING NEW 2024 DATES Thought leadership: A deeper understanding February 22, 2024  PST | GMT | SGT   Planning a successful campaign March 21, 2024  PST | GMT | SGT   Using thought leadership to sell April 11, 2024  PST | GMT | SGT  Measuring campaign effectiveness April 18, 2024  PST | GMT | SGT    LEARN MORE Our masterclasses are free to attend and you don't have to commit to all four. Just choose the one(s) most relevant to you and we'll take care of the rest! TRUSTED BY THESE BRANDS Follow on X  Follow on LinkedIn Copyright © 2024, All rights reserved. Our mailing address is: FT Longitude Bracken House 1 Friday Street London, EC4M 9BT United Kingdom

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