November 17, 2024 | Read Online

It's Sunday and here's a handpicked selection of stories to give you a snapshot of trends, updates, business moves, and more from around the creator industry.

But first, there's one more thang we must discuss: Pookie. If you're a free agent angling for some good ol' hawk tuah, look no further than Pookie—aka the new dating app launched by Hawk Tuah girl Hailey Welch.

MOVERS AND SHAKERS

Here's your weekly reminder that creators are really, really good at being creative:

The artist: PewDiePie's art is making people reevaluate their life choices. The one-time king of YouTube drew every day for a year—and ended up being pretty darn good at it. So good, in fact, that other artists are wondering how their progress has been so slow in comparison.

The Grammy nom: Addison Rae was the real Brat all along. The TikTok star featured on a remix of the Charli XCX hit "Von Dutch," and the track scored a Grammy nom for Best Remixed Recording.

The author: Tom Scott—a YouTuber known for his inquisitive explorations of scientific and mathematical concepts—took a break from his channel at the start of 2024. 11 months later, he's releasing Lateral, a book that challenges readers to think outside the box. If you like using your brain to solve puzzles, check it out.

THE BIZ

Looking for a lucrative side hustle? Try hunting ghosts or fighting Mike Tyson.

The brand deal: Ghost hunters Sam and Colby are a Hot Topic this fall. The duo known for their joint explorations of haunted locations have brought their apparel brand XPLR to Hot Topic locations across North America. On Instagram, Sam and Colby said that they've been fans of Hot Topic since elementary school (in case their entire vibe didn't make that obvious already).

The boxing match: The results are in from Friday's Jake Paul v. Mike Tyson clash—and at least a few fans are flush with fresh cash. Bookmakers offered favorable odds to risk-takers willing to bet on Tyson biting Paul's ear (like he did to Evander Holyfield in 1997). Of course, the odds were five times better for anyone who thought Tyson would chomp down on Paul's private parts instead. As silly as those props were—especially now that we have hindsight on our side—they help explain why the Paul/Tyson tilt took place in the first place: money, money, money.

CREATOR SIGNINGS

Creators are repping up and hitting the field

Short-form star power: Peet Montzingo has signed with CESD Talent Agency. The short-form breakout star has already parlayed his wacky family life into a book deal, a music career, and more. Now, CESD Talent will look to keep the good times rolling for Montzingo and his associates.

Head in the game: CAA is pressing start with Scott the Woz. Scott Wozniak's game reviews and video essays have brought in nearly two million subscribers on YouTube. Now he's linking up with CAA to improve upon his already impressive distribution strategy. He's already shown up on linear TV. Where to next?

Stunt signings: An Argentine soccer club is taking creator stunt signings to the next level. YouTube star Spreen got a minute of game time for Deportivo Riestra in Argentina's top-flight league. Now it's A.C. Milan's turn: Put in iShowSpeed, you cowards!

LISTEN UP 🎶

It's going to be a very Jschlatt Christmas

Holiday spirit: The creator born as Jared Schlatt is getting into the holiday spirit. The streamer (who you probably know as Jschlatt) has recorded some unique takes on classic holiday standards. Who knew he had the pipes for a jazzy tune like "Santa Claus is Coming to Town"?

Forget streaming—if Jschlatt can become a regular on every big-box retailer's Christmas playlist, he'll be set for life.

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