June 19, 2026 | Read online

Scoopin' up the cash

It's not as crazy as you think

Hello home service operators,

Most people would never look at a poop scooping company and see a serious business opportunity.

But that’s exactly why my recent conversation with Erica Krupin, founder of Kroopin's Poopin' Scoopin', was so interesting.

Behind the pink trucks and funny branding is a business generating recurring revenue, managing seasonal demand spikes, and applying the same systems, marketing, and operational discipline you'd find in much larger home service companies.

Today’s resources:

Quo combines a robust phone system with advanced features that help your team support customers with ease
Join Jack Carr and me in Akron for an inside look at the systems, people, and marketing strategies that help home service companies scale past $5M
Lennox International is expanding its HVAC footprint with the acquisition of Heat Controller, adding the Comfort-Aire and Century brands to its portfolio

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Jackie's last call scored a 94/100. Great objection handling. One follow-up opportunity missed. Her CSR was auto-coached before the next call even came in.

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The Million-Dollar Business Hiding in Plain Sight

Most people hear "poop scooping business" and think side hustle.

What they miss is that this has quietly become a sophisticated, recurring revenue home service business with operators generating millions of dollars per year.

One company in Colorado employs more than 50 scoopers, while another has grown to $4-5 million in annual revenue. That's not a weekend gig. That's an industry.

The real lesson is that boring businesses often become the biggest opportunities because everyone else overlooks them.

A few things make this industry especially interesting:

Recurring revenue. Customers pay monthly subscriptions for a service that never goes away as long as they own dogs.
Predictable demand cycles. Operators know exactly when demand spikes and can build their marketing around those windows.
Low barriers to entry. Almost anyone can start a poop scooping company.
High barriers to scale. Building systems, managing routes, hiring staff, controlling churn, and handling hundreds of customers is where real businesses separate themselves.

The industry itself has also matured significantly. What was once a collection of owner-operators now uses:

CRMs and automated billing
Structured hiring and onboarding
Digital marketing and paid acquisition
Route optimization and KPIs
Subscription pricing models
Standard operating procedures and training systems

That's the pattern worth paying attention to.

Every year, entrepreneurs chase the next trendy idea while ignoring businesses that solve simple, recurring problems. Yet many of the best opportunities live in markets that are unglamorous, fragmented, and easy to dismiss.

Picking up dog waste isn't exciting.

Building a recognizable brand, generating recurring revenue, and creating a multi-million-dollar operation around a service everyone assumed was too small to matter is.

My Takeaway

The biggest businesses are often hiding in plain sight. You just have to be willing to look where everyone else isn't.

The Way Homeowners Find Contractors Is Changing

Consumer behavior is changing fast. Real fast.

Yelp's AI-powered Assistant saw homeowners using it increase by 400% in 2025, showing that they increasingly want AI to help them find service providers. Contractors who keep their profiles updated are better positioned to show up where these AI-driven buying journeys begin.

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Disclosure: Some of the content and links in this newsletter are sponsored or affiliate links, which means we may receive payment or earn a commission if you click through or purchase. However, all opinions expressed are entirely my own.