Hello home service operators, |
It’s Friday. Here’s another batch of industry news and resources for your review. But before that, a question. |
Shoulder season check: What are you seeing? |
|
|
☎️ Generic outsourcing can kill your business. This alternative could accelerate it. |
📆 The biggest event to hit the home service industry in quite some time is scheduled for May 2027. |
🎙️ Want to sit across the table from me as my next podcast guest? Fill out this form, and my team will be in touch. |
🤑 Have you bought Google Ads over the past 10 years? You may be eligible for a substantial payout. |
🔍️ Google Search is changing again, and there’s a lot you need to know. This session is for you. |
The Lead Channel You Actually Own |
Every lead channel in your business is rented. |
Google, LSAs, and Meta keep producing only as long as you keep paying. Costs rise, competition grows, and the leads disappear the moment you turn off the spend. |
Referrals are different. |
You own the customer relationship, but most contractors still rely on hope as their referral strategy. |
One HVAC and plumbing company used ReferPro to generate $781,835 in tracked revenue from a database of 6,758 customers. It paid customers just $8,175 in rewards and converted 46.1% of its referral opportunities. |
|
|
That comes out to $95.64 in revenue for every $1 rewarded. Across all ReferPro customers, the average is roughly $61 for every $1 rewarded. |
ReferPro automates the ask, tracks where every referral comes from, and handles the rewards through a direct CRM integration. It turns word of mouth into a lead channel you can measure and scale. |
|
|
Three Tactical Blog Posts |
1️⃣ The data you collect on every call, lead, and customer can turn your existing database into one of your best marketing channels. |
2️⃣ Could digital employees be the answer to your problems? |
3️⃣ Don’t just build a brand. Build a brand that attracts opportunities. |
Three Must-See Videos |
Is There an Overpromise on the Capabilities of AI? |
 |
Why AI isn't a silver bullet #ai #innovation |
|
|
Ismael Valdez Built a $108M HVAC Business. Now He Wants to Do It Again. |
 |
Ismael Valdez Built a $108M HVAC Business. Now He Wants to Do It Again. |
|
|
This Billboard Can Make $180K a Year |
 |
Why You Should Buy a Billboard in 2026 |
|
|
Need a Leader Who Knows How to Execute? |
The Military Veteran connects high-growth companies with elite veteran executives built to lead through complexity and change. Most searches close in under 60 days, with placements carrying a less than 5% failure rate in the first 36 months. |
From GMs to C-suite executives, find proven leaders who can help take your business to the next level. |
|
|
Three Social Media Updates |
Now’s the time to review those old customer equipment photos. |
|
|
This growth story is impressive. |
|
|
The next massive HVAC acquisition? |
|
|
Your turn: what resources did I forget to add? I’d love to know what type of content you’re consuming. |
|
|
How do you feel about today's newsletter? |
|
|
👊 John |
Disclosure: Some of the content and links in this newsletter are sponsored or affiliate links, which means we may receive payment or earn a commission if you click through or purchase. However, all opinions expressed are entirely my own. |
|
|
Want More Owned and Operated? |
📻 Listen to Owned and Operated on YouTube, Spotify, and Apple |
📰 Subscribe to the JackQuisitions newsletter here |
📰 Subscribe to the Entry & Exit newsletter here |
🤝 Get your brand in front of 40,000+ home service business owners here |
🗓️ Check out the Owned and Operated events calendar here |
No comments:
Post a Comment
Keep a civil tongue.