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July 31, 2008 | ||
Insider NewsletterA weekly summary of the best in BusinessWeek and BusinessWeek.com |
| Editor's Memo
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COVER STORY The Fight for Ford's Future Marketing czar James Farley's job depends on persuading consumers that Ford is about more than SUVs TECHNOLOGY Google, Symbian: Cooperation Needed The field is crowded with efforts to build open source software for cell phones; the players would get more mileage—and better compete with Apple and Microsoft—by working together TELECOMMUNICATIONS Can Cingular's Savior Work His Magic at Vonage? Marc Lefar plans to get the Web-calling company growing again, ramp up customer care, and find new businesses to enter TECHNOLOGY Demand Surges on Foreclosure Sites The housing bust is driving loads of traffic to related Web sites, from one that searches for foreclosure lawyers to others that give timely tips SALES & MARKETING Cheap Photo Sites Pit Amateurs vs. Pros Graphic design and photography pros are scrambling to stay viable as barriers to entry fall and stock agencies buy from hobbyists SMART ANSWERS The Flip Side of Unsolicited Ideas Pitching an idea to a company (and getting the company to accept it) can be a pretty complicated transaction CHINA Are Olympics Sponsorships Worth It? For some, not anymore. High-profile Beijing Olympics sponsors Kodak, Lenovo, and J&J are pulling the plug on future Games COMPANIES CEO and Chairman Out at Alcatel-Lucent Was the transatlantic merger even worth it? With Patricia Russo and Serge Tchuruk both stepping down, the company will have to convince investors TRAVEL NEWS The Airlines' Bag Reflex Airlines lose roughly $4 billion annually on lost luggage. Shouldn't they be doing something about it—at least to save money? NEWS & FEATURES • From Gizmag.com Honda Goes Green and Sporty At the British Motor Show, Honda unveils its low-emission roadster concept, the OSM DESIGN THINKING P&G Changes Its Game How Procter & Gamble is using design thinking to crack difficult business problems INNOVATION STRATEGY Sunflower Sprouts Fresh Stores and Consumers Mike Gilliland, Wild Oats' founder, has big plans for his fast-growing Sunflower Farmers Market STOCKS IN THE NEWS Will Merrill's Markdown Cap the Credit Crunch? The CDO fire sale will hurt plenty, but investors seem reassured, and the pricing of damaged assets could make them more saleable generally ECONOMIC FOCUS -- FROM ACTION ECONOMICS Jobs: The Slump Stretches into Summer July's employment report should show a nonfarm payroll drop of 60,000, says Action Economics, spurring the Fed to leave interest rates alone MARKET VIEWS • From S&P The Beauty of the Bear With market psychology so negative, it's easier for positive developments—like falling oil prices— to lift investors' spirits BW MALL SPONSORED LINKS
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