The 7 deadly sins of Pinterest

August 15, 2012 Issue Subscribe | View online The 7 deadly sins of Pinterest By Raj Kadam It's easy to jump on the Pinterest bandwagon, but it's not so easy to foster an engaged community of users. Avoid these common brand transgressions. What happens when cross-platform digital goes wrong By Christopher Hansen Cross-platform marketing and media is the only way to target, reach, and engage your consumer in any ongoing and scalable way. Make sure you don't make these mistakes. 7 political ad tactics every marketer should know By Andy Ellenthal Spending $9.8 billion in TV and online advertising, political campaigns have access to the most advanced marketing technologies available. Here's a new set of ad tactics to best reach your audience. Blog Posts Combining inbound and outbound marketing produces the best results By James Trumbly You don't have to spend hours each day reading emails and blogs in order to have heard the dialog about whether or not email is dead. People on both sides of the debate are passionate over that and whether or not RSS will rule the world anytime soon, or... The Power of Curiosity for Brand Engagement By Brant Emery Why do we get hooked so easily by questions? Ever been chatting to a colleague when a "oh, what's his name, you know, that actor, you know, that TV series, big in Germany" moment arises? Days later, "Eureka -- David Hasselhoff!" you'll shout, and feel... 5 Mobile Rules from Top Marketers By Jonathan Gardner Let's face it: Mobile advertising still has a long way to go. Facebook finally announced its latest and greatest mobile-ad effort last week, but smart industry folks say it still leaves... SAP CMO: "Digital is Dead" (And Mobile Is, Too): Mobile Roundtable (Pt 1) By Rick Mathieson Digital is dead...and mobile may soon join it. That's the word from Jonathan Becher, chief marketing officer for enterprise software giant SAP, in a new Gen Wow Mobile Marketing Roundtable. This time out, Becher is joined by Jordan Atlas, vice... All About Urgency By Doug Weaver A consistent thread connects hundreds of workshop discussions I've had with sales teams over the past 15 years: how to generate and foster a sense of urgency in a channel where there are no closing- or air-dates? It's a huge issue, to be sure. ... Cover Stories Why agile marketing is the future of digital advertising 7 Facebook marketing myths that will sink a campaign The ultimate guide to video marketing on YouTube The dangers of Pinterest What buyers want to hear from sellers Latest Jobs Manager of Backlist Marketing VP Ad Ops - digital media agency Product Marketing Manager Ad Platform Manager - Demand Media Product and Solution Specialist, Automotive More jobs >> Upcoming Summits Brand Summit Sept 9-12, 2012 , Coronado, CA Breakthrough Summit Oct 14-17, 2012 , Austin, TX Agency Summit Dec 2-5, 2012 , Scottsdale, AZ Full calendar >> Summit Coverage The trend that will shift the future of digital A survival guide to SoLoMo How to keep up with hyper-connected consumers The rich revenue stream of "big data" Blog: The top movie marketing from a studio executive Blog: Fireside chat with Sony's movie marketing experts Blog: Sony's secrets from the heart of Hollywood Blog: How technology is changing entertainment We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback!

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