Specialty brands are winning the holiday social conversation

Facebook positions its video ads as alternative to TV | Why brands should be investing in social media | Why video bloggers, brands need to tread carefully Created for ignoble.experiment@arconati.us |  Web Version ADVERTISEMENT December 4, 2015 CONNECT WITH SMARTBRIEF          SIGN UP ⋅   FORWARD The Big Story Facebook positions its video ads as alternative to TV (Andreas Rentz/Getty Images) Facebook is chasing TV advertising dollars by offering video ads "using target rating point as the metric." The company is also teaming with Nielsen to measure and check that the ads reach the target audience on both the social platform and television. Nielsen research has revealed that when advertisers purchase TV and Facebook ads together they get a 19% jump in targeted reach compared to TV alone and a 37% spike in millennial reach. 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Consumers could live stream certain acts via Live for Facebook Mentions, the media could broadcast from the Facebook Room, and artists could post photos onto Instagram in the Infinity Room. Adweek (12/1)         Advance Your Career Through Enhanced Communication Build the communication skills needed to excel in your career. The University of Miami offers a Master's degree in Communication Studies. This online program helps you develop the strong oral and written communication skills that will pave the way for growth and interpersonal development. Visit miami.edu/online or call 800.411.2290 to find out more. ADVERTISEMENT Measurement Matters Specialty brands are winning the holiday social conversation (Mark Metcalfe/Getty Images) Nordstrom, Macy's and Sephora top the social media engagement charts so far this holiday season, with Kohl's and Amazon coming next with much lower scores, according to Shareablee Social Scorecard. "What really stood out to us this year is the rise of the specialty store, and not so much the mass marketers," said Shareablee's Tania Yuki. MediaPost Communications/Marketing Daily (12/3)         Why The Consumer Path to Purchase Is More Mobile Than Ever Download the new xAd 2015 U.S. Mobile Path to Purchase report that Street Fight Editor Noah Elkin calls "a reliable barometer of the evolving, increasingly serpentine customer journey." This year's report reveals how mobile has surpassed desktop as the "most important tool" for purchase research. Get more insights by downloading the report now. ADVERTISEMENT Social Shareable Canadian pleads turtle-y guilty in smuggling case A Canadian man has admitted attempting to smuggle turtles out of the US by taping them to his legs. The man was caught in 2014 with 51 live reptiles inside his pants, and he pleaded guilty Tuesday to smuggling more than total of 1,600 turtles across the border during 2014. Reuters (12/4)       [W]hen a company is performing well in social activity, it's got digital prowess, and they are setting themselves up to succeed in e-commerce. Shareablee's Tania Yuki, as quoted by MediaPost Communications/Marketing Daily        Andy Sernovitz, Editor at Large Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.   Sign Up SmartBrief offers 200+ newsletters Advertise Learn more about the SmartBrief audience Subscriber Tools: Manage Subscriptions Unsubscribe Send Feedback Archive Search Contact Us: Advertising  -  Dena Malouf Jobs Contact  -  jobhelp@smartbrief.com Editor  -  Ambreen Ali Contributing Editor  -  Ben Whitford Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2015 SmartBrief, Inc.® Privacy policy |  Legal Information