High notes from low-profile E3

July 19, 2008

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		High notes from low-profile E3 The new E3 is no longer a huge free-for-all, but that doesn't mean those in the video-game business aren't making some noise. Take a spin around the show floor, where Microsoft, Sony, Nintendo, and others make their big announcements and gamers rev up for new titles, with CNET's coverage of this year's gamer heaven. Game on at E3 Laura K. Cucullu Features editor, CNET.com Top-rated reviews of the week 1. Apple iPhone 3G (16GB) 2. Definitive Technology ProCinema 800 (white) 3. Panasonic DMR-EA18K 4. Iomega eGo Camo portable hard drive (250GB, camo) 5. Linksys WRT610N Simultaneous Dual-N Band Wireless Router 6. LG Chocolate 3 (Verizon Wireless) 7. Palm Treo 800w (Sprint) 8. Ultimate Ears Metro.fi 2 headphones 9. Onkyo TX-SR606 (black) 10. Sony Vaio VGN-FW140 Top 10 community discussions 1. Windows XP a hot item on Amazon 2. Apple must win its case against Psystar--or else 3. Nintendo: Wii grabs top spot in next-gen console wars 4. 3G iPhones at an AT&T store? Fuggedaboutit 5. Is Al Gore nuts? 6. Curtains for desktops? If not now, when? 7. Who knew? Yahoo finally grew a pair 8. How to convert DRM-protected WMAs to MP3 9. A simple answer to password protection 10. What's the No. 1 must-have accessory for the new iPhone? Quirky keyboards 1. Logitech G15 Keyboard (Revision 2) 2. Das Professional Keyboard 3. Kinesis Contoured Advantage Keyboard 4. Optimus Maximus Readers' favorite GPS 1. Garmin Nuvi 200 2. Dash Express 3. TomTom One 130S 4. Magellan Maestro 3100 5. Mio C520 Navigation Receiver 6. Navigon 2100 Most popular News.com stories 1. Apple suit: Psystar's Mac clones must be recalled 2. Apple must win its case against Psystar--or else 3. Why it's time for Blockbuster to give up 4. Why it matters what Chad Hurley watches 5. High notes from a low-profile E3 Accessories for the Apple iPod Touch 1. Gelaskins for iPod Touch (Land of Dreams) 2. XtremeMac TuffShield for iPod Touch 3. Griffin Reflect Mirrored Chrome-Finish Case for iPod Touch 4. Mophie Juice Pack for iPod Touch 5. Scosche SoundSCREEN for iPod Touch 6. Apple AirPort Express Base Station CNET guide All about the iPhone 3G The much-hyped debut of the new iPhone 3G went off with hitches aplenty. Many customers, some of whom waited in line overnight, were not able to activate their phones in Apple or AT&T stores. Meanwhile, some owners of the original iPhone who tried to update the device's software were left with unusable phones. Get all of CNET's reviews, news, and advice here. Read more    Related Newsletters CNET Shopper.com Desktops and Notebooks Newsletter (Delivered every Friday.) If you're in the market for a new desktop or notebook, check out the newest and most popular products designed to fit your budget. View preview  CNET TV prime time 'The Dark Knight' IMAX "The Dark Knight" hits the big, big screen, and we talk to Greg Foster, the president of IMAX to get his take on the technology behind the film. Read more Today in Tech History Great feats of ship engineering and the Colt revolver. Read more Related resources  CNET Living With Technology  CNET TV  CNET Crave  Top 10 must-have gadgets  CNET Podcast Central  What's new on CNET
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Levin attacks "Jon Leibowitz, a.k.a Jon Stewart": "I'm really tired of these phony intellectuals ... arrogantly looking down their sizable noses at our armed forces" http://mediamatters.org/items/200807180010 During the July 16 broadcast of his nationally syndicated radio show, Mark Levin said, "As you know, from time to time, we monitor Jon Leibowitz, a.k.a. Jon Stewart, as well as some of the other nudniks out there." Levin aired an audio clip from the July 15 broadcast of Comedy Central's The Daily Show in which Stewart said of the Transportation Security Administration's "terror watch list": "You know that expression, 'kick ass and take names?' Turns out this country is really good at one of those. We -- we take a lot of names." Levin responded to Stewart's comment, saying, "I'd say this country is pretty damn good at kicking ass when we have to. ... I'm really tired of these phony intellectuals -- and that's what they are, phony -- arrogantly looking down their sizable noses at our armed forces, at all the people who actually have to make an effort to save this -- this society, to liberate people, and to fight this enemy. I'm so sick and tired of it, you have no idea. We know how to kick ass, you little dwarf, you five-foot-seven phony." From the July 16 broadcast of ABC Radio Networks' The Mark Levin Show: LEVIN: As you know, from time to time, we monitor Jon Leibowitz, a.k.a. Jon Stewart, as well as some of the other nudniks out there. And yesterday, he said this, cut 5, go. STEWART [audio clip]: The terror watch list is hitting the big 1-0-0-0 -- LEVIN: All right, stop a second and cue it back. "The terror watch list." Is he sitting on a cucumber? Go ahead. STEWART [audio clip]: The terror watch list is hitting the big 1-0-0-0-0-0 ... 0! You know that expression, "kick ass and take names?" Turns out this country is really good at one of those. We -- we take a lot of names. It really is an incredible accomplishment. Let's try and put it in perspective if we can. A million people on the terrorist watch list. LEVIN: There aren't a million people on the terrorist watch list. STEWART [audio clip]: If you were to take all the people that our government suspects of terrorism and stack them one on top of the other -- that would be considered an acceptable method of interrogation according to the Justice Department. LEVIN: Very funny, but notice the line, "You know that expression kick ass and take names? It turns out this country's really good at one of those." Another put-down of the armed forces in this country. I'd say this country is pretty damn good at kicking ass when we have to. We don't look for fights. We don't look to go to war, but we don't shy from them if we must. I'm really tired of these phony intellectuals -- and that's what they are, phony -- arrogantly looking down their sizable noses at our armed forces, at all the people who actually have to make an effort to save this -- this society, to liberate people, and to fight this enemy. I'm so sick and tired of it, you have no idea. We know how to kick ass, you little dwarf, you five-foot-seven phony. Yeah, we really do. And your show's a joke, which is why we continue to monitor it. I don't mean funny, I mean you're a joke. Let's go to Cody, Fort Hood, Texas, the great WBAP, go. From the July 15 broadcast of Comedy Central's The Daily Show with Jon Stewart: STEWART: I couldn't think of a better time for this to happen because tonight is a night of celebration. Tonight is an exciting night. Tonight our country -- this great land that we live in has reached an exciting milestone in the war of terror. FOX NEWS ANCHOR [video clip]: Well, the TSA's terror watch list getting mighty long, adding its one millionth name. STEWART: By the way, if I tried to do this bit last night [no sound]. But tonight [horn blows]. The terror watch list is hitting the big 1-0-0-0-0-0 ... 0! You know that expression, "kick ass and take names?" Turns out this country is really good at one of those. We -- we take a lot of names. It really is an incredible accomplishment. Let's try and put it in perspective if we can. A million people on the terrorist watch list. If you were to take all the people that our government suspects of terrorism and stack them one on top of the other -- that would be considered an acceptable method of interrogation according to the Justice Department. And by the way, a million people on the list, but it is a tightly managed list. CNN ANCHOR [video clip]: Just this month, President Bush signed a bill that removes Nelson Mandela from the watch list. STEWART: Hey, that's good news. The 90-year-old Nobel Peace Prize laureate, no longer considered a terror threat. Still on the list, of course, painter of light Thomas Kinkade, Elmo's friend Zoe, and Alan Alda. Apparently they had him now as a-Lan al-Da. The truth is, to be perfectly frank, the one million number is a bit inflated. FOX NEWS ANCHOR [video clip]: It turns out there are not a million names on the list. ... Federal officials say there are only roughly 400,000 names on the list. STEWART: It's only 400,000 people. The reason it's a million is because their aliases also count. So it works out to about two-and-a-half names per terrorist. Quite frankly embarrassing. You had a mafia watch list, you'd have a million names on that for only like 20 guys. Uh yeah, we're looking for Freddy Angelini a.k.a. Freddy Salad a.k.a. Freddy Apps a.k.a. Freddy Meat-a-Fish, a.k.a. Freddy Gelato also known as Freddy Four Course, Freddy Full -- Freddy Full Dinner and of course Fat Freddy, a.k.a. Tiny. With a million names on the list, how do find out if you were on the list, if you are a terrorist -- if you are being watched? It's very simple. Go online. Google the terrorist screening database and scroll down to the end and by the time you get to the end, you'll probably be on it. Obviously, though, there's more important things to talk about in this country than the hundreds of thousands of people who have sworn to destroy it. There's also cartoon depictions of said terrorists. Contact: ABC Radio Networks customerservice@abc.com ABC Radio Networks

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Tribune #405 - Contract Conflicts and Keyword Research

The SitePoint Tribune #405 Copyright (c) 2008
July 17th, 2008 PLEASE FORWARD
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News, Rants and Case Studies for Web Design Professionals
by Brendon Sinclair

Read the HTML version of this newsletter, with graphics, at:
http://www.sitepoint.com/newsletter/viewissue.php?id=2&issue=405

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The iPhone App Store is a heady melting-pot of marketing at its
brightest and best, and in this week's issue we take a look at
what we can learn from the tactics of hundreds of companies
vying for a sale.

Then we borrow the principles of this marketing cleverness and
put them into practice to help attract notice in the SitePoint
Marketplace you'll find three top tips which will
entice more people to look at your offer.

From the forums, we look at a web developer copyright
question and, still sticking with the same theme of
learning from the lessons of the App Store, we look at why one
answer to a forum question would be perceived as far more
credible than any other.

We finish off with discovering something I've been
wondering about for years: an idea of the search volume for
keywords from Google searches. This is data that will have the
search and ecommerce gurus salivating in their quest for
success!

Happy Reading!

Brendon Sinclair
mailto:tribune@sitepoint.com

SPONSOR'S MESSAGE - - - - - - - - - - - - - - - - - - - - - - - -

* Find Out How to Create Profitable Content Websites *

The Website Revenue Maximizer Kit will show you how to:

* Increase your page views
* Sell ad inventory directly
* Chain ad networks for the highest CPM rates
* Use affiliate networks for maximum profit
* Pick the best affiliate networks, forum software, traffic analysis tools

IN THIS ISSUE - - - - - - - - - - - - - - - - - - - - - - - - - -

- Introduction
- Editor's Perspective: Learning from the iPhone App Store
- Marketplace Moments: Three Ways to Be Noticed
- From the Forums: Contract Conflict With a Client
- Tips & Tricks: The Keyword Tool on Google Adwords
- Latest Tutorials
- Hot Discussions
- New Blogs

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I was looking around the iPhone App Store [1] for voice recorder
apps this week, and it was a revelation. For those of you who
haven't visited the App Store, it's a part of the
iPhone innovation. It allows developers to create and sell
iPhone applications via the iTunes store.

My search efforts yielded three different applications ranging
in price from $1.19 to $12.99. Which one is the best? No idea.
Which one is best value? Still no idea. All descriptions in the
store made basically the same claims.

So I checked out the particular web sites linked to each app:

RecorderTheApp [2] ($1.19) shows a very casual video with
poor production values, which tended to make me feel that the
people behind it don't pay attention to details

Zarboo [3] ($5.99) looks nice, but there's not a lot
of info

Quickvoice [4] ($12.99) ticks every box in terms of slick
web site presentation, and reduces perceived sense of risk in
buying because it goes out of its way to offer social proof
(there's mention of winning awards), testimonials, and a
guarantee.

Is the $12.99 version really the best, and well worth the extra
money? Well, the product is yet to prove itself, but it was
certainly the one that raised its profile by being in the App
Store in the first place, and it's the one that reduced my
perceived sense of risk by adhering closely to some pretty basic
tenets of copywriting and design. This extra effort nonetheless
situated it head-and-shoulders over its competitors in the
iPhone App Store.

Check out the iPhone App Store yourself, and evaluate how the
various providers go about grabbing your attention from
including the sneaky asterisk (*) as the first character in the
name in order to get first place in the listings, to their
pricing structures (many people equate a higher price with
better quality, and this tactic can be used as well as any
other) and the wording they use.

Now, this isn't about picking up the best product at the iPhone
App Store. On the contrary, this is a great way to pick up tips
for how to present or how not to present! your own
business and services or goods. And for good measure,
here's a solid copywriting tutorial [5] that's well worth
applying to all your written content.

The same principles apply to every business, whether
you're a web developer, a publisher of made-for-Adsense
sites, or an affiliate. Be in front of the right prospect at the
right time with the right offer and with the right
presentation.

[1] <http://www.apple.com/iphone/appstore/>
[2] <http://www.recordertheapp.com/>
[3] <http://www.zarboo.com/>
[4] <http://www.nfinityinc.com/quickvoiceip.html>
[5] <http://www.copyblogger.com/copywriting-101/>

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When you're on a theme, I say stick with it!

Now we've looked at what helps to rake in the sales in the
iPhone App Store, let's apply that same thinking to
SitePoint Marketplace listings. I give you ... a Top Three list
for ways to make sure your listing is noticed!

1. Be at the top of the listings. There are two ways you can do
this: analyze when there is a slowdown of listings in the
section you'll be targeting and add your listing then
(this way, it takes longer to become pushed down the page), or
take out a Featured Listing.

2. Refine, refine, refine your title. Take a look at the
listings of current sellers on the Marketplace, and see which of
their titles attract you and who is gaining the most comments.
Attention largely comes down to who has the most compelling
titles see what other successful people do, and do
likewise.

3. Set your minimum bid. This displays on your listing as the
Price, and it increases as bids are made. Understand that at the
outset the perceived price will be a big factor in visitors
checking out your offer don't scare potential
clients away with an unrealistically elevated minimum price, and
don't create a perception of lesser value with a ridiculously low
start.

For more tips, check out "Top Tips for Selling through the
SitePiont Marketplace [1]" in the Forums.

[1] <http://www.sitepoint.com/forums/showthread.php?t=558997>

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Back in March, shamarkaleo asked a question in the forums about
a contract conflict with a prospect [1].

For those who came in late, shamarkaleo's question related
to copyright protection should she as the designer retain
copyright to a web design?

She received a range of solid answers based on the experience
and situations of various people in the web design industry who
had encountered similar situations with clients.

When negotiating a contract with a client the most important
thing to ask yourself is "Do you want the job?"

If you don't, or if the client is already being difficult in
their negotiations, you should walk away before entering into a
contract that you'll ultimately be unhappy with or that
conflicts with your principles.

[1] <http://www.sitepoint.com/forums/showthread.php?t=551285>

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The Keyword Tool on Google Adwords [1] is now showing search
volume data pop in your term and you'll know
approximately how many searches have been made on that and
associated terms in the past month.

This is a terrific step forward from the previous colored bar
indicating search volume, and it provides exactly the right
information to help web developers and ecommerce gurus target
the search terms that generate top visitor numbers.

[1] <https://adwords.google.com/select/KeywordToolExternal>

SPONSOR'S MESSAGE - - - - - - - - - - - - - - - - - - - - - - - -

Morae: Usability Testing for Software & Web Sites. An all-digital tool
that enables you to:
-Quickly identify website and software design problems
-Affordably conduct user testing. Quickly calculate metrics & graph results.
-Deliver professional results in a fraction of the time.
http://www.techsmith.com/morae.asp?cmp=StPtUX3

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That's all for this issue -- thanks for reading! I'll see you in
a few weeks.

Brendon Sinclair
tribune@sitepoint.com [1]
Editor, SitePoint Tribune

[1] <mailto:tribune@sitepoint.com>

LATEST TUTORIALS - - - - - - - - - - - - - - - - - - - - - - - -

Take Command with Ajax
by Stoyan Stefanov

Want to get a bang out of your Ajax artillery? In this hands-on
tutorial, Stoyan puts Ajax on the front line as he develops a
web app with which you can execute shell commands on your web
server. The downloadable code provides a real tactical advantage
as Stoyan marshals JavaScript and XML to create the app.

http://www.sitepoint.com/article/1490

Rich Punctuation: How To Do It And Why You Should Bother
by Daniel Aleksandersen

Learn how to escape the confines of your QWERTY keyboardi??in this
article, Daniel shows how you can enrich your web site text with
correct typographic punctuation!

http://www.sitepoint.com/article/1655

HOT DISCUSSIONS - - - - - - - - - - - - - - - - - - - - - - - - -

Which do you prefer, many subscribers or commenters?
<http://www.sitepoint.com/forums/showthread.php?threadid=558215>

Getting The "Rights" To A Domain Name
<http://www.sitepoint.com/forums/showthread.php?threadid=558935>

The Underquoter
<http://www.sitepoint.com/forums/showthread.php?threadid=557877>

Widely Used Screen Reader?
<http://www.sitepoint.com/forums/showthread.php?threadid=531920>

Advice for a customer satisfaction survey after a site goes live?
<http://www.sitepoint.com/forums/showthread.php?threadid=528793>

NEW BLOGS - - - - - - - - - - - - - - - - - - - - - - - - - - - -

News & Trends Blog: INDUSTRY NEWS FOR WEB PROFESSIONALS

Microsoft Wants Ad Volume: Try AOL, Not Yahoo!
http://www.sitepoint.com/blogs/2008/07/17/microsoft-wants-ad-volume-try-aol-not-yahoo/

Use Google Gears for Fast Client-Side Search (1 comment)
http://www.sitepoint.com/blogs/2008/07/17/use-google-gears-for-fast-client-side-search/

Microsoft Opens Live Mesh to All (6 comments)
http://www.sitepoint.com/blogs/2008/07/17/microsoft-opens-live-mesh-to-all/

LinkedIn Tries Facebook-Style Ads
http://www.sitepoint.com/blogs/2008/07/17/linkedin-tries-facebook-style-ads/

Report: Small Publishers See eCPMs Drop (2 comments)
http://www.sitepoint.com/blogs/2008/07/16/report-small-publishers-see-ecpms-drop/

Potential Buyers for Digg: Print Media?
http://www.sitepoint.com/blogs/2008/07/16/potential-buyers-for-digg-print-media/

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Developer Shed Weekly SEO News for 2008-07-18

Trouble reading this message? Read it online.

July 18, 2008 It's time for the weekly issue of the SEO Chat newsletter. So let me start off by telling you about the story we're highlighting this week from eWeek. I guess I must be on a privacy kick. Last week I linked you to an article about the privacy concerns raised by online health records. This week I'm linking you to an article about the Department of Justice being sued by the Electronic Frontier Foundation and the ACLU to make them turn over records related to the government's program of using cell phones as tracking devices. Check it out; privacy should concern us all. We published a good mix of articles on SEO Chat this week. We kicked off the week with a look at some new features in Google Trends and how you can use them to check the popularity of your web site in several different ways. On Tuesday we wrapped up our review of Viewzi, the search engine with numerous ideas of what visual search should be. Most recently, on Wednesday, we showed you the warning signs for SEO clients to avoid, and explained why you should be willing, when necessary, to turn away clients that aren't a good match for your services -- or your temperament. Be warned, you might even catch yourself remembering a few unpleasant clients or bosses from your past, as I did while I wrote the article. We also have a nice assortment of SEO-related tutorials from Tutorialized for you to check out this week. Who would want to miss "Confessions of an Underground Link Building Ninja"? We also discuss how to brand online by way of SEO, and more. By all means check out the other great tutorials we've published on Tutorialized. Speaking of link building, this week's thread discusses a very specific link-building strategy: leaving links in forums. Is it worth doing? Does Google notice such links? Check out our "teaser" below and get some answers; then visit the thread and leave a few answers of your own. Our Spotlight, just for readers of this newsletter, talks about some exciting news from Yahoo. It looks like they're trying to teach everyone who's BOSS. Yes, that's an acronym, for something they hope will spread their technology -- and their advertising. What is it, and should you care? Scroll down to the Spotlight to find out. You will notice below that we have highlighted the Blackberry and GPS Webcast, brought to you by devCentral and Research in Motion. It will be available free to you in the comfort of your own home on July 10th. Be sure to drop us a line and tell us what you thought. You can find more info about this great event here! And last, but certainly not least, be sure to check out the fun and exciting SunQuest Chronicles: Ruby of Destiny choose your own adventure style book, brought to you by the good folks at Sun. Sign-up to the Sun Developer Network and play the game for your chance to win one of seven Sun Spots! Play now! Thanks again for reading. Until next time, SEO Chat Staff

ARTICLES Ask the Right Questions Before You SEO Your Site Meta Elements: A Field Guide Optimize This Page Title SEO on Tutorialized SEO Thread of The Week SEO Chat News Spotlight TOOLS Get Our Content on Your Site with DevText! New Articles, Right To Your E-mail Developer Search Building JavaScript applications with JSEclipse Using JSEclipse, JavaScript programmers now have their own Eclipse plug-in that provides many important features to aid in the development of JavaScript applications. JSEclipse gives JavaScript developers the same ease of use that Eclipse has been providing in the Java language and others for years. Learn to use this tool, while creating a colony of evolving "creatures" on your page. Learn more. BlammoSplat: Build a community Web site of OpenLaszlo animations, Part 3: The community animation Learn to enable users to both rate existing animations and to combine existing animations into new snippets. This is the third in a series of three tutorials that chronicle the building of a site that enables collaborative discussion and animation building using Domino and OpenLaszlo. Learn more.

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It's edgy! It's irreverent! It's all about technology! It's News You Can't Use, and you won't want to miss it! View this week's edition to learn the answers to these burning questions: Why are British companies banning instant messengers at work? When will they ever learn to speak English? The government has developed a weapon to stick words into your head. So did Tommy Tu Tone back in the 80s. DevShed Hulk on scene. Call 867-5309 for details. Yakov is back and is here to tell you about Ghostbusters the video game. Casper the ghost seen flexing his pimp hand. Juan Valdezburg and Carl from Slingblade stop by to give you the scoop. Make mine vanilla please. Watch the video!

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Ask the Right Questions Before You SEO Your Site by Terri Wells 2008-07-16 Every web site owner wants more traffic and higher rankings in the search engines. In the midst of an SEO campaign, however, it is easy to lose sight of the forest for the trees. So before you change a single title, you might want to shift your focus to answer some important questions. So what do I mean by losing sight of the forest for the trees anyway? You have probably heard that expression since you were a teenager at least. You may even know that it means focusing on the details to the point that you lose sight of the big picture - and with the amount of detail work that goes into a proper SEO project, that is easy to do. Changing the questions you ask can shift your focus back to that bigger picture. You need to know what the big picture is before you do any search engine optimization, or you will waste a substantial amount of effort. Fortunately, you may only need to change a few words in the questions you already ask. Ease off just a little on the "what" and "how" questions and start asking a few "why" questions. I will give examples in the sections that follow. Read Ask the Right Questions Before You SEO Your Site

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Meta Elements: A Field Guide by James Payne 2008-07-15 Metadata, in its simplest form, is information about data. In this tutorial, we are going to look at the HTML and XHMTL elements known as Meta Elements and learn to use them. Not all are still used by search engines to determine rank, but they still have their purpose, and that is what this article is all about. The word meta is derived from Greek, and means "after." James Ferrier, Scottish God of Philosophy (aka unemployed) and coiner of the word "epistemology," would have you know that it also means "about itself." In other words, meta tags are really narcissistic, willing at any moment to give you information about their favorite topic: themselves. Meta tags are placed in the <head> section of your HTML/XHTML documents and are used to give information such as keywords, a description of the page, the language in which the page is written (i.e.; English, German, Gorilla), expiration date of the page, what type of content -- in short, information about the data within the page. Read Meta Elements: A Field Guide

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Optimize This Page Title by Terri Wells 2008-07-14 Please optimize this page title! It is so boring I am sure you would not want to steal it. Seriously, in this article I am going to explain what page titles are (as opposed to post titles or article titles) and how and why to optimize them. We might even come up with a better title for this article along the way. Look at the top of your browser, above the address bar and the line of links labeled File, Edit, etc. Next to the symbol for the browser itself you will find a title. That is the page title. It should not be confused with the actual title of this article, even though the two read nearly the same. In HTML, you specify the web page title in its title element. You use title tags, like so: <title>This is a web page title</title> Read Optimize This Page Title

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Tutorialized is dedicated to programming, designing, and many other tech related tutorials. Submit Your Tutorial Today! ImproveYour Alexa Ranking Fast An easy way to improve your Alexa rank without boosting traffic. Read the tutorial. Promoting On A Low Budget Learn to promote your site on a low budget! Read the tutorial. Top 15 Link Building Tips for New Webpages New websites need links to develop any sort of search engine visibility. Read the tutorial. Submit Your Website Properly Easy steps to submitting your website in the right category. Read the tutorial. 11 Ways to Get Free Traffic To Your Brand New Site Your new site is live. How do you get visitors? Read the tutorial. SEO Through Standard HTML Highlighting keywords using standard HTML tags. Read the tutorial.

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Check out the amazing tutorials from IBM developerWorks and see what all the buzz is about! Learn how to install and use the Rational Asset Manager Eclipse client In this tutorial, you can learn how to install and configure the IBM Rational Asset Manager Eclipse client, explore the different views in the Asset Management perspective, learn various search techniques, work with existing assets, and submit a new asset. Improve your build process with IBM Rational Build Forge, Part 1: Create a continuous build and integration environment Learn how to implement a build management system that uses and extends your existing automation technologies. This tutorial shows, step-by-step, how to install and configure IBM Rational Build Forge to manage builds for Jakarta Tomcat from source code. Build Web services with transport-level security using Rational Application Developer V7, Part 1: Build Web services and Web services clients Build secure Web services with transport-level security using IBM Rational Application Developer V7 and IBM WebSphere Application Server V6.1. Follow this three-part series for step-by-step instructions about how to develop Web services and clients, configure HTTP basic authentication, and configure HTTP over SSL (HTTPS). This first part of the series walks you through building a Web service for a simple calculator application. You generate and test two different types of Web services clients: a Java Platform, Enterprise Edition (Java EE) client and a stand-alone Java client. You also handle user-defined exceptions in Web services. Test terminal-based applications with Rational Functional Tester Regression testing -- in which code is thoroughly tested to ensure that changes have not produced unexpected results -- is an important part of any development process. But many testing environments neglect the terminal-based applications that still form the backbone of many industries. In this tutorial, you'll learn how the Rational Functional Tester Extension for Terminal-Based Applications works with other Rational Functional Tester to help test terminal-based applications quickly and easily. Improve your build process with IBM Rational Build Forge, Part 2: Automate builds for a real-world Tomcat project Learn how Rational Build Forge can extend a simple compile and package build process by adding customization and deployment capability. Go from a manual method to automating: checking for code changes; getting the latest source; compiling and packaging; customizing; copying to and restarting a deployment server; and sending e-mail notification that a new version is available. Building a grid system using WS-Resource Transfer, Part 4: Using WS-RT for grid monitoring In this five-part "Building a grid system using WS-Resource Transfer" series, we look at the use of WS-Resource Transfer (WS-RT) in different areas of the grid environment -- from using it as a method for storing and recovering general information about grid-to-grid monitoring and management, and security. We also examine how WS-RT can be used for the distribution and division of work. In any grid, there is a huge amount of metadata about the grid that needs to be stored and distributed. Using WS-RT makes sharing the information, especially the precise information required by different systems in the grid, significantly easier. Here in Part 4, we look at both sides of the security session, both in terms of using WS-RT as an aid to the authorization process and at combining WS-Security with WS-RT for secure resource exchange. Application development for the OLPC laptop The XO laptop (of the One-Laptop-Per-Child initiative) is an inexpensive laptop project intended to help educate children around the world. The XO laptop includes many innovations, such as a novel, inexpensive, and durable hardware design and the use of GNU/Linux as the underlying operating system. The XO also includes an application environment written in Python with a human interface called Sugar, accessible to everyone (including kids). Explore the Sugar APIs and learn how to develop and debug a graphical activity in Sugar using Python. Can ClearCase and Subversion Coexist? Leveraging Both for Maximum Results Teams can connect heterogeneous SCM environments using tools like Subversion with an enterprise class SCM solution like Rational ClearCase providing the reliability, security, and stability necessary for the organization.

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How does Google value backlinks in forums? That's the question asked in this week's thread. You'll be surprised to see how many different answers were posted to that question. Be sure to stop by the lively thread and share your experience! Backlinks in Forums - Google Value Intravino Hi, Are backlinks in forums important and good to have? I almost have a thousand new backlinks in forums and I did not see any gains in my major keywords in Google. I know that a thousand backinks is not much but before I only had a few. Thanks for your time. ClickyB Are the links "nofollowed" in the forums you're talking about? Are the forums in any way relevant to your subject matter? Even if both answers are "yes" there's still not much value for Google (which is why I don't use mine)! Aleks My point of view is that forum back links are of small value to Google. why I think so: 1. Not only anchor text, but also surrounding text (and amount of it) is important for Google. 2. Low PR of forum's pages, or zero PR. 3. No doubt the page must be relevant. Still I understand why people use links in their signatures - if forum is visited by a great number or people, at least 3% of them click your link. And of course you need to be active on forums to gain more clicks ;) Posts from this thread may have been abridged or removed. Forum members are responsible for the content of these posts. Read the full thread.

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Yahoo to BOSS Around the Competition If you've ever wanted to build a customized search engine on top of Yahoo's technology, your wait is over. Yahoo's BOSS, which stands for Build your Own Search Service, just entered public beta. BOSS is an open platform that offers programmatic access to the entire Yahoo Search index via an API. In plain English, a developer can use BOSS to build a web site independent of Yahoo's with its own search box, pass search queries to Yahoo, get the results returned from Yahoo's search engines, process these results however they wish, and display them to their users. So what exactly can you do with BOSS? According Yahoo's search blog, you can re-rank and blend search results as you see fit; present search results using any kind of user interface you wish, without adding Yahoo branding; mash up BOSS search results with other public data sources; search several verticals, such as news and images; and, best of all, you can do all this with no limits on the number of queries per day. Yahoo said that they're already working on expanding the API functionality and providing more access to Yahoo! Search Technology. This is already more freedom than Google offered when they opened their web services API in 2002 (they unceremoniously closed the beta in 2006). And what does Yahoo get out of this beneficent act? Prabhakar Raghavan, chief strategist for Yahoo Search, notes that There is no payment of any kind we expect from partners, but we do say in the terms of service up front that over time we will require them as they build and grow out to use our search advertising. In other words, the more successful you get, the more Yahoo will expect you to use their advertising in your search engine. The venerable search engine hopes that this move will increase their advertising revenue. And with all the pressure on Yahoo, from irate shareholders, Microsoft, and trying to compete in the search arena, the company can use all the revenue it can get. In any case, Yahoo has lined up an interesting list of BOSS partnerships. These include Standford University, the Indian Institute of Technology in Bombay, the Massachusetts Institute of Technology, social search site Me(dot)dium and natural language search engine Hakia. Expect to see more partnerships soon. What does this say about the future of search, search advertising, and Yahoo? It's hard to tell. Building a vertical search engine may become more economically feasible for more companies; they won't have to spend an estimated $300 million to cover the cost of staff and hardware to index the web and handle queries. Powerset sold out to Microsoft recently in part because, as a start-up, it could not afford those expenses. BOSS could make start-up search engines more financially viable another way: though they'll be expected to show Yahoo search advertising, they'll also share in the revenue received from the advertising. But will all of these potentially new ways to search be used by consumers and therefore be profitable to search advertisers? Raghavan acknowledges the unknowns. Will advertisers see better ROI resulting from more focused audiences, or will traffic quality take a nosedive because of audience fragmentation? Only time will tell.

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