WebReference Update: Building a Web Site / A Reusable AJAX Class / Amazon Affiliate Fees

Building a Web Site / A Reusable AJAX Class / Amazon Affiliate Fees =============================================================== Web Reference Update Newsletter "Dev the Web" http://www.webreference.com/

Monday, April 3, 2006 ===============================================================

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New on WebReference.com and the Web:

FEATURE: The Benefits of Building a Web Site

OTHER VOICES: [:] Build a Reusable AJAX Class [:] Yahoo Store Design Tips: Part 2 - Popular E-Commerce Redesign Techniques [:] E-Mail Is About Awareness

TIP: Web Site Measurement Hacks

NET NEWS: [:] Amazon Changes Affiliate Fees, Raises Ire [:] Google Garners Nearly Half of February Searches [:] PHP Extended to IBM Midrange Line

TERM OF THE DAY: Pagejacking

============================== PSSSSST, HEY YOU!! ============================== Are you interested in getting your name and Web site promoted to a large group of people? Do you have a tip or short article you want to share? If so, you can submit them to me at: http://nl.internet.com/ct.html?rtr=on&s=1,2cf4,1,bwm,doq5,2ezm,3q9m I will list your name and Web site along with your submission. That should help you gain some recognition. Don't be shy!

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=============================================================== FEATURE ===============================================================

[:] The Benefits of Building a Web Site

If you're thinking about building a Web site from scratch, you need a combination of creativity, a good eye, a well-thought-out plan and a purpose. Learn what goes into building a great site.

http://nl.internet.com/ct.html?rtr=on&s=1,2cf4,1,37wz,ly01,2ezm,3q9m

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*** ATTENTION JAVASCRIPT CODERS!!! Do you want some recognition for your scripts? Submit them to JavaScript Source and we'll feature them on our Web site!

http://nl.internet.com/ct.html?rtr=on&s=1,2cf4,1,7gny,m06s,2ezm,3q9m

=============================================================== TIP ===============================================================

[:] Web Site Measurement Hacks

Trying to figure out if all that Web design and development is effective is a whole different process than setting up the site itself. The process of measuring how someone uses your Web site, who they are, and why they did it can be very difficult. However, Eric Peterson has put together a book that can help alleviate much of the work.

The book is titled "Web Site Measurement Hacks," and is published by O'Reilly. Its main focus is providing "hacks" that you can use or adapt to your Web site to measure its effectiveness. These are not hacks for breaking into systems; rather they are techniques for understanding how your visitors use your Web site.

Eric, who has been working in Web analytics since 1998 in both a technical and a marketing capacity, has teamed together with some of the best in the business to bring some exciting hacks; people like Brett Hunt (founder of Coremetrics), Jay McCarthy (of Web Side Story), and Steve Turner (author of Analog). Together they present 100 hacks for use on your Web site. The book is divided in seven chapters, highlighting different topics of Web measurement: Web Measurement Basics; Implementation and Setup; Online Marketing Measurement; Measuring Web Site Usability; Technographics and Demographics; Web Measurement and the Online Retail Model; and Reporting Strategies and Key Performance Indicators.

Together, these seven chapters contain a wealth of material and experience from seasoned professionals. These hacks will enable you to gain a better understanding and comprehension of how your Web site is actually used in the real world. You may have designed it to be used one way but, in the real world, your visitors may actually be using it in an entirely different way. In order to better serve them, and attract additional visitors, you should know what changes need to be done to enhance the interaction with your visitors.

If you're looking to understand what makes your site, and your visitors, tick, you need to check out this book. It's written for the beginning to intermediate analytics user.

Web Site Measurement Hacks http://books.internet.com/books/0596009887 Eric Peterson Published: August 2005 ISBN: 0596009887

=============================================================== OTHER VOICES ===============================================================

[:] Build a Reusable AJAX Class

Building a reusable AJAX class can help you eliminate some of the headaches when you're starting out. http://nl.internet.com/ct.html?rtr=on&s=1,2cf4,1,425b,jjpp,2ezm,3q9m DevX, March 29, 2006

[:] Yahoo Store Design Tips: Part 2 - Popular E-Commerce Redesign Techniques

Storeowners tweak the basic Yahoo template in countless ways � and their methods also work for other online stores. Here are some popular e-commerce redesign techniques. http://nl.internet.com/ct.html?rtr=on&s=1,2cf4,1,ccpz,jl02,2ezm,3q9m ECommerce Guide, March 27, 2006

[:] E-Mail Is About Awareness

Regardless of what kind of e-mail it is, its purpose is to make you aware of something, point you in the right direction, or educate you. In client awareness tests, we've seen up to a 75 percent increase in results when continuously asking ourselves if we're delivering something that will increase awareness and generate active interest. http://nl.internet.com/ct.html?rtr=on&s=1,2cf4,1,h6of,dwur,2ezm,3q9m ClickZ, April 3, 2006

=============================================================== NET NEWS ===============================================================

[:] Amazon Changes Affiliate Fees, Raises Ire

Web site publishers who rely on Amazon Associates' affiliate program are unhappy with a new compensation plan announced by the company last week. Beginning April 1, a new compensation plan will be in place that introduces flat-rate commissions and does away with link bonuses. http://nl.internet.com/ct.html?rtr=on&s=1,2cf4,1,aleo,jti2,2ezm,3q9m ECommerce Guide, March 29, 2006

[:] Google Garners Nearly Half of February Searches

In separate reports issued this week by Nielsen//NetRatings and comScore Media Metrix, Google maintained its lead in share of overall U.S. searches. http://nl.internet.com/ct.html?rtr=on&s=1,2cf4,1,5z6r,84n6,2ezm,3q9m ClickZ, April 3, 2006

[:] PHP Extended to IBM Midrange Line

Extending Web enablement to IBM's midrange systems, Zend Technologies and IBM are porting PHP development offerings to IBM System i computers, formerly known as the iSeries and, prior to that, as the AS/400 line. http://nl.internet.com/ct.html?rtr=on&s=1,2cf4,1,cwme,5qyr,2ezm,3q9m InfoWorld, April 3, 2006

=============================================================== TERM OF THE DAY ===============================================================

[:] Pagejacking

The activity of stealing content (typically in the form of source code) from a Web site and copying it into another Web site in order to siphon some of the original site�s traffic to the copied Web pages. Pagejackers rely on search engines to spider the contents of the illegitimate site and index the results so that the copied site will appear in the search result rankings along with the original site�s rankings. Users can be tricked into thinking the illegitimate site is the one they are searching for, and once they visit the copied site they may be subjected to mousetrapping.

http://nl.internet.com/ct.html?rtr=on&s=1,2cf4,1,9ktv,262l,2ezm,3q9m

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That's it for this Monday. I'll have more for you next time. Have a good week!

Lee Underwood Newsletter Editor, WebReference.com lunderwood@jupitermedia.com

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