On Page SEO

Hello

In November of 2003 Google did a major update to their search relevancy algorithms, which was known in the SEO community as the Florida update. That update marked the day that SEO became hard. Prior to that point in time, on page optimization tips from many SEOs would have sounded something like this "use your keywords heavily everywhere."

But that update changed how on page optimization works. Keyword density is an irrelevant measure of relevancy and rouge repetition is not an effective SEO strategy. Many pages and sites that use keywords too aggressively end up getting filtered out of the search results.

Now your on page SEO strategy should use semantically related phrases and mix up your keyword usage. If your page title is "Chicago Dentist & Dental Care : Business Name" then your on page heading tag should be something like "Your Friendly Dentists in Chicago".

This spreadsheet offers examples of how you might want to mix up your keyword usage
http://training.seobook.com/bonuses/startups.xls

A cool tool called Quintura helps you visualize related phrases.
http://www.quintura.com:/?request=seo
Type in some of your keywords and find out what keywords and keyword modifiers they think are related.

Tomorrow we cover why Google surprised the web portals to quickly become the leading search engine and online ad platform.

Cheers,
Aaron Wall

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