[chrisbrogan.com]

Posted: 27 Aug 2008 07:57 PM PDT

In the realm of “not really sure what to think,” I’ll bring you Cherp, a creative agency meets Twitter. Mind you, I’m wondering just how creative one gets in 140 characters. Further, how do you bill for that? What’s the tie to the rest of the strategy? Can Twitter and microblogging platforms be enough of a slice for someone to cut a check?

There. I think I’ve asked all my questions.

I’m all for nifty social media projects, but this one has me wondering. You?

Note: I use Skitch to do screenshots. It’s cool.

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What are Some Social Media Marketing Best Practices

Posted: 27 Aug 2008 06:19 PM PDT

Mitch Joel over at Six Pixels of Separation is asking for best practices for social media marketing. I’m going to turn it around and ask YOU to answer Mitch. If you’re doing interesting social media stuff, specifically that you have some best practices for social media marketing, I think you should do the following:

Blog it.
Link to Mitch’s blog
Tag it “social media marketing best practices”
And then tag someone else with the meme.

A best practice from me:

Learn how to listen. Simple, I know. But it’s a best practice. Here are five tools I use for listening, and here’s my take on listening to Twitter.

So, go write a blog post for Mitch, and tag a few friends.

Here’s who I’m going to tag:
Jeremiah Owyang (who’s in my town partying while I’m writing this), Sean Bohan (who brought me back my suitcase), Micah Baldwin (who it was fun to see at Gnomedex), Liz Strauss (who is fun to see everywhere), and Paisano (who fills my inbox with free research).

Have at, and don’t forget to link to Mitch, and then tag other folks. (And if I didn’t tag you, feel free to write your own post and tag others.)

These posts are made for sharing. Feel free to repost all or portions of this (as long as it’s not for profit). If you do post it, please make sure you kindly link back to [chrisbrogan.com] and give me credit. Thanks!

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How to Use Friendfeed as a Collaborative Business Tool

Posted: 27 Aug 2008 04:30 AM PDT

The social media aggregation software, Friendfeed has much more value than one might originally think. The tool lets you add several disparate parts of your social web use into one spot (it collects your blog, your Flickr account, your upcoming.org event list, your bookmarks, etc).

Most people use this as a way to share a more enriched experience with friends and colleagues. But I think there’s a business opportunity in using the tool for collaborative business. Remember, Friendfeed can collect your status information, your presence, media from several sources, your bookmarks. There are many ways to use that. Here’s one set of use cases to consider for that purpose.

How to Use Friendfeed as a Collaborative Business Tool

Sign up for an account on Friendfeed.
On the “me” tab, on the right where it says “services,” click “Edit/add.”
Add appropriate accounts. (See below).

Here’s where it gets interesting. You can do lots of things at this point. Let’s list several possible use cases:

Add any company blogs of relevance.
Add any external blogs of relevance.
Add search terms via Technorati and Google Blogsearch.
Add search terms via Twitter Search (here’s how to search Twitter).
Add any Flickr (or other web-based) photo groups.
Add location-based data via Brightkite.
Add relevant news services using their RSS subscription URLs.
Add YouTube videos.
Add Delicious.com for social bookmarks.
Lots more.

So, pick a few things from the about to think about. If you had lots of people in multiple locations, one way to dashboard their locale would be to have all of them add a Brightkite account, and you could “friend” them and invite them into a group. Pow, instant location-status-presence. There are many ways to configure the 43 or so apps that plug into Friendfeed to be useful for your business.

Add your coworkers’ accounts as friends.
Create a group and invite those friends to the group.
Send private updates to the group. Send more public facing ones to the public timeline.

Friendfeed provides many opportunities to go further than just collecting information in one place. I’m sure there are some other ideas for application of what I’ve just covered that you could improve upon. What do you think? How else could you see this being used?

Photo credit, foundphotoslj