Is 15% of your online budget allocated to optimization?

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Thank you. Larry Chase

Complimentary Whitepaper Dear Online Marketer, A recent study said that the best thing a company can do in terms of its digital strategy is to master its own Web site. Despite the strategic importance of this finding, most companies are spending the majority of their online marketing spend on off-site factors such as banners, affiliates, email, etc. At Omniture we know that conversion is an end-to-end process. Customers expect Web sites to speak with them, not at them. We invite you to join two industry veterans, Brent Hieggelke (VP Strategic Marketing, Omniture) and Trevor Klein (SVP Business Development, AutoAnything) as they discuss why organizations should be spending 15% of their marketing budget on optimization. In this White Paper, Brent and Trevor discuss: Why automated optimization is becoming mandatory Testing and Targeting Best Practices How AutoAnything uses automated optimization to increase revenues If increasing revenues through optimization is important to your department, this whitepaper will help you make the case for better testing in your organization. Download Now! Mikel Chertudi Sr. Director of Online Marketing Omniture

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