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..............................................
August 4, 2008 Issue no. 2689
..............................................
.....IN THIS DIGEST.....
====== NEW ======================
--== PPC Competitive Research ==--
~ Joe Halbrook
"How would I prevent my domain's PPC and
other campaign keywords from appearing...?"
==== CONTINUING =================
--== Viral Ideas ==--
~ Eva Rosenberg
"...the old-fashioned method of getting
the word out - press releases."
~ Dirk Johnson
"One of the most successful viral campaigns
of all time..."
~ Will Bontrager
"This "Help A Reporter Out" service was
mentioned by Brad Waller..."
~ David Strait
"My apologies if I seem skeptical of
modern 'news' media."
--== Design Resolution & Sizing ==--
~ Peter D'Aprix
"There's the rub. What helps one hinders
the other."
========= NEW =====================================
From: Joe Halbrook
[email]: http://flow-to.com/email/LED.1217802012l5642e37d.mth
Subject: Question about competitive research ...
> Over the past few weeks, I've noticed
> http://www.keywordspy.com as a referral in
> our daily web stats. We've reached 2
> conclusions about this site...
- Jim Berry, LED 2488
- http://www.led-digest.com/content/view/1900/190/
I've not posted in some time, but I'd like to solicit feedback on
services that offer competitive research.
Jim asked this question nearly a year ago, and there were never any
responses to his question. And, at least one other post asked about
this service and others like it since Jim's question -- again, no
response.
What I'd like to know is how the industry would reply to a question
about services like these. The question:
How would I prevent my domain's PPC and other campaign keywords from
appearing in this database?
I've contacted the company days ago (via email only, as they post no
phone number to talk to a human), and have yet to receive a response. Do
any LED'ers know anything about them?
Is there a fee to prevent inclusion? And if so, what are your feelings
about the ethics of this approach?
Much thanks, in advance.
Joe Halbrook
Comment: mailto:post@led-digest.com?Subject=Competition
======== CONTINUING ===============================
From: Eva Rosenberg
[email]: http://flow-to.com/email/LED.1217802015lm9c6ah.mth
Subject: Viral Ideas?
> I would like to make something go viral and
> there is not a lot of time to do it in.
> They are documents containing the daily
> lucky numbers of the two primary USA
> presidential candidates. Download is at
> http://affinity-numerology.com/Lucky-
> Numbers/Famous/
- Will Bontrager, LED 2688
- http://www.led-digest.com/content/view/2103/190/
Hi Will, Adam and LEDers,
Please remember the old-fashioned method of getting the word out - press
releases. Write a brief, fun article about these documents and why
people should want to download them. And send it out.
Some places I just found by Googling "press release services free"
http://www.prlog.org/
http://www.pr.com/press-releases
http://www.pr.com/promote-your-business
http://www.prfree.com/
PRWeb used to offer free distribution. Now, the minimum fee is $80
http://www.prweb.com
Of course, you could also post an announcement in one or more of the
social network sites and ask people to pass it on.
Once upon a time, your Humble Guide,
Eva Rosenberg, EA & TaxNerd
www.taxmama.com
www.taxquips.com
Comment: mailto:post@led-digest.com?Subject=Viral-ideas
-------- new post - same topic --------
From: Dirk Johnson
[email]: http://flow-to.com/email/LED.1217802011lweyp8b.mth
Subject: Viral ideas
One of the most successful viral campaigns of all time was the Million
Dollar Web Page guy, who sold a million pixels on his home page for a $1
each. He actually used press releases to get the initial word out. The
concept had enough traction and interest to take on a life of it's own.
Curiously, it caused a lot of high-brow web marketers to cry foul, for
some reason. Maybe because they failed to think of it themselves.
In any case, I just searched for "viral marketing best practices". There
was a lot of good info there to keep you busy for a while, from some
well known, well-regarded web marketers.
Best regards,
Dirk Johnson
www.domaindrivers.com
Comment: mailto:post@led-digest.com?Subject=Viral-ideas
-------- new post - same topic --------
From: Will Bontrager
[email]: http://flow-to.com/email/LED.1217802010lnxetm.mth
Subject: Press/Publicity Opportunities: HARO
This "Help A Reporter Out" service was mentioned by Brad Waller back in
April, in LED 2618 [ http://www.led-digest.com/content/view/2033/190/ ].
It's such an excellent opportunity to be a media source that it bears
mentioning again for those who missed it the first time and for new
subscribers.
Peter Shankman of http://helpareporter.com/ has a rather large list of
sources for reporters. I'm on it and have had two occasions to pitch one
of our products. Don't know if anything will come of them. More
opportunities will undoubtedly come along.
If you have expertise in specific areas, which all of us do, I'm
certain, or if you are or can be an authority about something, get on
the list. That is, if you don't mind being written about.
I've seen queries from reporters from national newspapers like USA
Today, national magazines, local newspapers, radio hosts, and freelance
bloggers.
Types of queries may range the entire human experience.
Disclosure: helpareporter.com uses our software. I would eagerly be on
Mr. Shankman's list of sources anyway. A reporter with your own perfect
press opportunity may have a query in the very next issue.
Will Bontrager
http://www.willmaster.com/
Comment: mailto:post@led-digest.com?Subject=Viral-ideas
-------- new post - same topic --------
From: David Strait
[email]: http://flow-to.com/email/LED.1217802014lpuwtrts.mth
Subject: Viral ideas
If I was "especially interested" in getting lots of hype (putting aside
my own personal distaste for fluff news) I would let the media do my
work.
Craft a press release which says this method has determined that one of
the candidates has a better chance of winning based on numerology. Do a
simple abstract of the "analysis", invite media to see for themselves at
the site. Send it to major news outlets.
Surely a hungry 'reporter' will see this as a new angle on the election,
their boss will buy it, and it will splash on the cable news. Soon, a
chain reaction will ensue.
My apologies if I seem skeptical of modern "news" media.
David Strait
Strait Answers
Comment: mailto:post@led-digest.com?Subject=Viral-ideas
-------- new post - new topic --------
From: Peter D'Aprix
[email]: http://flow-to.com/email/LED.1217802013lxy9dm.mth
Subject: Backgrounds
RE Backgrounds
Had to comment on this topic. In visual design circles, it has long been
known that to put light text on a black background makes the text hard
to read especially if it is serif. However, photos and graphics look
much more brilliant against black since without the brightness of the
white or light background to close the iris of the eye, the eye allows
for more exposure (just like a camera lens) for what is set on black.
Conversely, if the exact same photo is set on white, it appears duller
and darker since the iris closes down to accommodate the bright white
background and thus darkens the image in the process. So black
background; bad for text - good for photos and graphic.
So what of mixed images and text. There's the rub. What helps one
hinders the other. It seems to me that if a site has more photos and art
on the site than text, go with a dark or black background. If it is
mainly text, go with white or light.
Of course, then you get into "what if someone wants to print out the
page?". If this is very likely, I'd go with white. Even if the page
prints without a black background, a pale or white type will continue to
print out that way.
So like all these discussions pan out, know your market and what they
want, how they react and what they are likely to do. Then make your
choices. No one rule applies all the time and most have to be balanced
off against others for precedence.
Peter D'Aprix
http://peterdaprix.com
Comment: mailto:post@led-digest.com?Subject=Resolution
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