October 2008 | PERKONOMICS: the rise of a new breed of consumer perks

If you have trouble reading this e-mail, please click here Dear Indiana, After last month’s broad-ranging OFF=ON trend, we thought we’d focus on something more contained this month: PERKONOMICS. It’s an easy-to-apply trend, covering the rise of novel perks and privileges that deliver on consumers’ need for status, convenience and, in these turbulent times, a little bit of empathy. More on PERKONOMICS in our October Trend Briefing » Best regards, Reinier Evers Founder, trendwatching.com reinier@trendwatching.com P.S.: 2009 is just around the corner, and it’s not going to be the tamest of years. Which in our book spells opportunities to innovate and improve, instead of getting stuck in defensive inertia. So… What better way to get ready and inspired than to secure a serious dose of emerging trends that haven't been covered in our briefings? Check out the 2009 edition of our annual Trend Report, now available for pre-ordering. Juicy early-bird discount included. Find out more and pre-order your copy of the 2009 Trend Report now »     [ trendwatching.com  |  Current Briefing  |  Previous Briefings  |  2009 Trend Report  |  Tips  |  Jobs  |  About ]   You've received this message because you're subscribed to trendwatching.com's monthly Trend Briefing. Need to change your email address? Please update your details. Want to unsubscribe? If you no longer wish to receive our monthly briefings, you can unsubscribe with one click. Want your own copy? If this message was forwarded to you, you can get your own subscription here . Our contact information trendwatching.com Web address: www.trendwatching.com Email address: info@trendwatching.com Office address: Laurierstraat 71, 1016 PJ Amsterdam, The Netherlands