Sponsor

2010/01/04

Thrillist Dallas: The Call of HTFU

This is the text version of Thrillist.

To enjoy the real deal go to:
http://themove.thrillist.com/link.php?M=2181171&N=233061&C=25f0fb7663659a52572fbc99fe5fd818&L=76574

******************Allied Listing******************
Learn more about blended Scotch whisky than you ever thought
possible during DEWAR'S private tasting events: 10
invitation-only events where you'll experience the many
nuances of this legendary spirit as experts school you on
all things DEWAR'S, which, for true connoisseurs, pretty
much covers all things worth knowing, period. This is your
invitation, so act quick—space is limited. To check on dates
and register, go to discovery.dewars.com/Dallas
http://themove.thrillist.com/link.php?M=2181171&N=233061&C=25f0fb7663659a52572fbc99fe5fd818&L=76567

**************************************************


Thrillist Dallas
Monday January 4, 2010

HTFU
Extreme gear that does the world good

There's no headier cocktail of shame and inspiration than
getting your ass handed to you by a disabled athlete --
though perhaps you would've acquitted yourself better if you
didn't think of everything in terms of cocktails. Supporting
your efforts while still ensuring your uplifting defeat, HTFU.

Headed up by a pro triathlete-turned-IT architect and a
martial artist-turned-insurance adjuster, HTFU's a Highland
Park-based workout-clothes company founded partly to support
physically challenged athletes; the acronym stands for
"Harden the F*** Up", an admonition triathletes hurl at
competitors better suited to physical challenges involving
picking giant fake noses for slime-covered flags. Though
they're starting small, the selection's growing every week,
with current offerings including slim/regular fit pima tees
in white/grey/black with a small, centered logo on the front
and "Harden the F Up" in back, and a logo'd pima hoodie in
white/blue/black; for the head, there's a ski beanie made
with "Cocona" (coconut shell fabric = wicking, UPF
protection, odor resistance); a FlexFit heather grey ball
cap with hardened buckram backing; and a CoolMax'd technical
runner's cap & visor, for a look that says, "My will to win
knows no limits...who am I kidding. Christ I miss
Gainesville." Future gear will actually be decided by a web
poll, with the already settled upon up-comers being a
fleece, cycling jersey, and technical runner's tank, because
after all, if you're wearing a tank, you must be prepared to
flee at a moment's notice.

As for charity: eventually, gear proceeds will contribute,
but for now, each HTFU white-gel bracelet sold sends $2
straight to the Challenged Athletes Foundation -- buy one
and do some good, even though there's no headier cocktail of
shame and inspiration than a man wearing a bracelet.

They've also got women's gear. The model's not bad looking.
Check it all out at HTFU.com.:
http://themove.thrillist.com/link.php?M=2181171&N=233061&C=25f0fb7663659a52572fbc99fe5fd818&L=76566


-----------------Morning Quickie------------------
^ Cash-saving Tweets - Tomorrow, West Village starts a
monthly "Tuesday Tweets" series with Twitter-only sales &
deals. Resolve to follow 'em.
http://themove.thrillist.com/link.php?M=2181171&N=233061&C=25f0fb7663659a52572fbc99fe5fd818&L=76575

--------------------------------------------------

Read our Editorial Policy - http://themove.thrillist.com/link.php?M=2181171&N=233061&C=25f0fb7663659a52572fbc99fe5fd818&L=21126

Read our Privacy Policy - http://themove.thrillist.com/link.php?M=2181171&N=233061&C=25f0fb7663659a52572fbc99fe5fd818&L=21127

Fall asleep reading our Terms and Conditions -
http://themove.thrillist.com/link.php?M=2181171&N=233061&C=25f0fb7663659a52572fbc99fe5fd818&L=21128

Get on the list - http://themove.thrillist.com/link.php?M=2181171&N=233061&C=25f0fb7663659a52572fbc99fe5fd818&L=23487

Unsubscribe (you jerk) - http://themove.thrillist.com/link.php?M=2181171&N=233061&C=25f0fb7663659a52572fbc99fe5fd818&L=21130

--------------------------------------------------
Delivered by Thrillist.com 568 Broadway Suite 605 New York
NY 10012 212.966.2263

No comments:

Post a Comment

Keep a civil tongue.

Label Cloud

Technology (1464) News (793) Military (646) Microsoft (542) Business (487) Software (394) Developer (382) Music (360) Books (357) Audio (316) Government (308) Security (300) Love (262) Apple (242) Storage (236) Dungeons and Dragons (228) Funny (209) Google (194) Cooking (187) Yahoo (186) Mobile (179) Adobe (177) Wishlist (159) AMD (155) Education (151) Drugs (145) Astrology (139) Local (137) Art (134) Investing (127) Shopping (124) Hardware (120) Movies (119) Sports (109) Neatorama (94) Blogger (93) Christian (67) Mozilla (61) Dictionary (59) Science (59) Entertainment (50) Jewelry (50) Pharmacy (50) Weather (48) Video Games (44) Television (36) VoIP (25) meta (23) Holidays (14)

Popular Posts