October 2nd, 2010 | | Welcome back to yet another spectacular episode of the SEO Chat Weekly Newsletter. Down here in the Florida offices were assaulted by our first named storm this year, but like those faithful mail people, not hail, sleet, rain, or hurricanes can keep us from delivering you the goods. So read on faithful reader, and discover what we have in store for you this week...
First in line: two great pieces covering all you need to know about Baidu search optimization. It is a great series that any SEOer wanting to increase their portfolio will want to read. Last up: Google recently went to spat with another company in a lawsuit over YouTube. Did the Goog come out on top? Only one way to know for sure...
Finally, we top it all off with our Spotlight and Thread of the week you won't want to miss.
As always, thanks for reading. Until next time,
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| | | | | | | | | It's edgy! It's irreverent! It's all about technology! It's News You Can't Use,
and you won't want to miss it! View this week's edition to learn the answers to these burning questions: |  |
- It's an all new Tech News this week, as Jenny and the mad Russian Jackov Polinski returns, now with 100% more hate!.
Watch the video! | | | | | | | ADVERTISEMENT |  | | | | | Google Not Guilty in YouTube Case
by wubayou
2010-09-29
Earlier this week, Google was cleared of any wrongdoing in a copyright infringement case brought against YouTube by Telecinco, a Spanish broadcaster. Google owns the popular video sharing website, which was accused of harboring copyrighted content. Telecinco filed the lawsuit claiming that YouTube should be responsible for the content that is uploaded to the site, but that claim was rejected by a federal court in Madrid, Spain. Rather than accepting Telecinco's placement of the monitoring burden on YouTube, the federal court said that it was the copyright owners who had the responsibility to make sure that their content was not being distributed in an unwanted manner. The court noted that since YouTube had policies already in place regarding copyrighted content, the site has taken all the necessary steps to avoid such problems. In the end, it was ruled that if a copyright holder had a legitimate gripe, they would have to report it to YouTube if they hoped to have their demands met. In response to the favorable ruling, Google created a blog post stating that the verdict was a clear victory for the Internet and the rules that govern it. The blog post also noted that the ruling was in line with European law, under which copyright owners are given the onus of determining if their content's copyrights are being violated. If infringement is detected and reported, it is then the site's responsibility to remove any offending material. Read Google Not Guilty in YouTube Case
| | | | | Baidu Search Engine Optimization Guide: A Second Look
by Codex-M
2010-09-28 In this second of two articles on Baidu search engine optimization, you'll learn about the following important items: website analytics data; website trust and the importance of link popularity; Baidu search engine penalty factors and how to recover from a penalty; and some frequently asked questions regarding Baidu search engine optimization. Website Analytics Data Baidu recommends improving the following website analytics factors for better websites: Conversion rate. This is the most important performance metric. It is related to the quality of service offered by the website. Aiming for a standard conversion rate, such as three percent, is good. Bounce rate. This reflects the quality of the landing page. If the bounce rate is said to be very high, then you need to analyze the causes, such as a mismatch of content with respect to title tags, or a misleading meta description or title tag in search engine results. Exit rate. If a specific page has a very high exit rate, this might mean either that the page has poor content quality or is loading very slowly, causing visitors to navigate away from the website. Read Baidu Search Engine Optimization Guide: A Second Look | | | | | Baidu Search Engine Optimization Guide
by Terri Wells
2010-09-20
Thinking about doing business in China? Then you'd better start thinking about optimizing for Baidu . This China-based search engine is as dominant in that country as Google is in the US, and its ambitions stretch beyond its country's borders. You can't approach SEO in the same way for Baidu that you do for Google, however, as this two-part article series reveals. Baidu is a Chinese search engine ; in fact, it is the leading search engine in China and has been starting to increase its market share globally . If this trend continues, Baidu in the future may become one of the biggest search engines, along with Google , its rival. This increase in market share also increases the importance of getting good rankings in the Baidu search engine, particularly if you are targeting customers coming from China. Getting good rankings in Baidu requires understanding the search engine optimization guide that works with the Baidu search engine. The objective of this article is present the general guidelines for optimizing websites to get a better ranking in Baidu. This includes the onsite and offsite SEO guidelines. This is a two-part article series. Read Baidu Search Engine Optimization Guide
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| | | | | | Sometimes, what Google says it does and what SEOs see it do are two different things...which leads to some frustration. This week's thread talks about Jill Whalen's recent venting on that topic, and provides a little insight.
manray
Jill Whalen slams Google
Someone just got fed up of "false promises" made by Google and decided to let the world know. http:// www .highrankings(dot)com/dear-google-290
jsteele823
She's just jealous ;)
WhiteHatSEOMktg
Interesting. Over eight years ago now, I used to contibute to Doug Heil's ihelpyouservices(dot)com forum and Doug and Jill slated me for my strategy which was to build a theme relevant, categorized directory of outbound links and then to ask for reciprocal links. What I was doing was spamming and unforgiveable according to Doug and Jill. "Plus ça change" as they say here in Belgium. I pointed out that I: * Reviewed the linked to sites manually. * Only ever solicited a link where there was a clear indication from the site owner that this was wanted. * Only linked to sites that I thought were of genuine use to my own site visitors. * Included a real world address in my link email. * Took great care to ensure my directory was valuable and balanced. The strategy proved highly successful and my main client became a top 100 Internet retailer in five years. Spam is what you want it to be at the end of the day. It is very subjective. Google decides what is and isn't an unacceptable manipulation and the truth is that a site promoted in the above way ends up having many one way links by virtue of the fact that most of the community of web masters building links in this way end up posting links that they don't get reciprocated and vice versa. Everybody has their way of getting links and it all boils down to networking with site owners in some way or another.
Posts from this thread may have been abridged or removed. Forum members are responsible for the content of these posts. Read More | | | | | Google Instant: Hold the Drama When Google Instant first came out, a number of our SEO Chat forum members looked on with concern. Several tried it out and declared they didn't like it. Others said that it would spell the end of the long tail. Still others even went so far as to say that it spelled the end of SEO, period. Granted, seeing results pop up in real time as you type in your key phrase represents a significant change to the user interface, and intuition tells us that user behavior will surely change in reaction to this. Or will it? Google Instant came out on September 8. I'm writing these words on September 23. That's more than two weeks to absorb the changes and observe their effects. It may not be very long, but with the speed of online information collection and analysis, many of our members are starting to see some preliminary results. Nobody would argue that two weeks of results can deliver anything conclusive, of course, but what's happening out there? You may be surprised and pleased to hear that there's remarkably little drama. Nobody is screaming about sudden drops in the number of visitors to their websites ever since Google Instant came out. Forum member Dice79 got the ball rolling when he observed that So far I've seen only increases, with a 3-5% normal increase in traffic over the past two weeks. Other members seem to agree that there's nothing to fret about. Of the other SEO Chat forum members who have weighed in so far, two have seen absolutely no changes to their traffic, one has seen a modest increase, and one has seen a slightly more than modest increase. This is hardly a scientific sample, but it does seem to hint that many of the fears pertaining to the way Google Instant will change search behavior may have been unfounded. So how could a change this big lead to such an apparently small effect? There are a number of possibilities. As I noted above, perhaps our sample is too small, and the sites being examined are not of a type to be adversely affected by Google Instant. Matt Cutts hinted at one point that he expected Google Instant to change search behavior over time; perhaps not enough time has passed for users to adapt to what it can do for them. It's also possible that not enough time has passed for SEOs to get the complete picture from their data. What I think is most likely, however, is that Google Instant is not, and never was intended to be, the kind of feature that would make or break any website. Google focuses on getting searchers to the information they're looking for as quickly as possible. As with Universal Search and other features Google has rolled out with that goal in mind, many screamed that they would lose visitors, rankings, money...and yet, the ones who give visitors what they want continue to do well. That's the real intention behind Google Instant: put the searcher in the center of the search, and websites that do the same will be rewarded with rankings, visits, and maybe even conversions. Good luck! | | | | Advertising
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