Pandia Search World Oct 3 2010 On searching

Pandia Search World

Here are the latest news headlines and articles from Pandia Search World. Go to www.pandia.com/sew/ for the online version of this news service. On Google's Transparency Report and Government Surveillance Google's new map over government censorship and information requests gives a fascinating picture of what countries are trying to influence Google the most. Search engines like Google sit on a lot of information about you and your search habits – at least if you log in to their services, making it possible to identify you as a person. If you also make use of email services like Gmail, someone getting access to that information may learn a lot about you. This is of course why Google (GOOG) and its competitors work so hard to keep that information private. Their legitimacy and business models depend on that privacy. What is easily forgotten is that national governments may ask for such information when doing various types of investigations. The new Google Transparency Report site tells you a bit about what kind of requests Google get. Google says: “We've created an interactive map of Government Requests that shows the number of government inquiries for information about users and requests for Google to take down or censor content. We hope this step toward greater transparency will help in ongoing discussions about the appropriate scope and authority of government requests.” There are two subpages. One lists the various countries having asked for data access and/or data removal and presents them on a map: Click here to read the rest of this article! Google New gives you information on the latest Google sites and services Google (GOOG) has launched a new site called Google New, which gives you the latest news on the company’s products and services. This is, of course, not the place to get critical reviews of the offerings of Google, but you will at least be kept informed about new search services, YouTube, Android, Google Docs, Google Mobile, Google Earth and Maps, and so on and so forth. The Google New design is another example of Google simplicity: a set of boxes presenting news from the various Google divisions. We are not sure if this is the right way of doing it. As the news article “boxes” are sorted by date, it is hard to get an overview of the different types of services without using the “Sort by” function. A Google News kind of lay out would have made it easier to read. If you click on the relevant story headline Google will open some kind of text box page with the relevant article. It does not behave like a regular we page, though. The back button will not bring you back to the Google New home page. Instead you must click on Back to home. You should have some very good reason for changing traditional web navigation, and we cannot see the reason for doing that here. The article pages do include links to the relevant Google news blogs, and it that respect Google New functions as a kind of portal for the various Google blogs. But maybe it would have been easier to link directly to the blog pages, instead of adding this extra step. By doing that Google would also have an explanation for the lack of a Google New RSS feed. The next search engine marketing conferences Taking part in search engine marketing conferences is the best way of getting access to all that tacit knowledge the books and blog posts do not tell you about. Upcoming SMX conferences You have still the chance to take part in the SMX New York conference (sponsor link) on October 4 to 6. The conference is chaired by Danny Sullivan and Chris Sherman of Search Engine Land, probably some of the most knowledgeable experts in the field of search engines, SEO and SEM. There will be an SMX conference for advanced users next year in Seattle on June 7 and 8 and in London in May, and regular conferences in San Jose on March 8 to 10, Toronto on April 26 to 29, and in Munich in April. Pubcon Las Vegas The next big venue this year will be the Pubcon conference in Las Vegas on November 8 to 11. PubCon Las Vegas 2010 kickoff keynote will feature noted author and New York Times technology columnist David Pogue, who has written The Times’s popular State of the Art column for the past decade. He will look at the latest social media initiatives. Pandia Search Engine News Wrap-up Oct 3 Here are some of the search engine related articles and posts we have found interesting this week. How To Find Public Domain Works with Google What are public domain works, and how can you find them on the Web? (Wendy Boswell) Apple and Google to clash in music space by Christmas Reuters: Google Inc is in talks with music labels on plans for a download store and a digital song locker that would allow its mobile users to play songs wherever they are. Bing Social now with added recommendations. P Bradley: Bing Social Search is supposed to help by providing suggestions for people that you can follow, based on the searches that you run 47 sites you can use instead of Wikipedia Wendy Boswell: Wikipedia is perhaps the most popular reference site online, with millions of high quality articles available on virtually any topic. However, there are limits to what Wikipedia can offer. Google New Shows You What's New With Google Products Google Tutor: Google New is a service launched by Google recently to help a Google fan stay abreast of all the new things and developments happening in the world of Google products, all at one page. Microsoft’s Bing, bold bets face payoff test Seattle Times interviews Steve Ballmer of Microsoft and Bing: “Our maps are better, our images our better, our picture is different. And Google keeps responding. In a sense, because we have lower share, it’s almost easier for us to try new things. They have to sort of stay conservative, they gotta make a lot of money.” For Google, Open Is the New Closed Google Watch: “Google CEO Eric Schmidt wowed (and scared) the crowd at TechCrunch Disrupt Sept. 28 when he talked about autonomous search and serendipity engines, but he also piqued curiosity by framing Google as open and Apple as closed. If you really think about it, Google’s open strategy can be limited by companies taking open-source platforms and adapting them for their own benefit. ” Google CEO Schmidt Pitches Autonomous Search, Flirts with AI eweek: Google CEO Eric Schmidt said at TechCrunch Disrupt that the search engine’s next step is “autonomous search,” bringing information to users instead of making them seek it… This means Google will conduct searches for users without them having to manually conduct searches. As an example, Schmidt said he could be walking down the streets of San Francisco and receive information about the places around him on his mobile phone without having to click any buttons. Google, Facebook Tout Serendipity Engines, Personalized Media eweek: One day after Google CEO Eric Schmidt touted autonomous search as a serendipity engine where information comes to users instead of tracking them down, Facebook Chief Operating Officer Sheryl Sandberg said the future of media will be personalized. Kindle Secret Exposed: Popular Highlights Reveal Content That Clicks Search Engine People: Readers can highlight passages on the Amazon Kindle. When your highlights sync with your Amazon Kindle account they get shared with Amazon. Amazon aggregates those highlights into Popular Highlights. Recapping Google's new two-factor authentication Google’s Matt Cutts: Two-factor authentication is something you have (e.g. a phone) and something you know (e.g. a password). It's a Big Deal because if your account or business has two-factor authentication, those accounts are immediately less likely to be phished, hijacked, or otherwise abused. There's a neat Google Authenticator application that runs on Android, iPhone, and Blackberry. Can Google Detect an Affiliate Website? Graywolf: The answer to that is slightly nuanced but, for simplicity's sake, they don't hate affiliate websites. Nor have I seen any evidence that shows affiliate sites are penalized. Microsoft Launches A New Loyalty Program: Bing Rewards Search Engine Land: Prior Microsoft search loyalty programs, SearchPerks and Cashback, were retired. But maybe the third time's the charm: today Microsoft is rolling out Bing Rewards Preview (beta). It's a credit card or airline-style loyalty program that offers users credits that can be redeemed for products, gift cards or charitable donations. Czech Republic: Google Street View Invades Privacy Search Engine Land: Today brings news that privacy officials in the Czech Republic are refusing to allow Google to resume capturing images with its Street View vehicles. Propeller.com Spinning to a Stop SE Watch: Propeller was the new name for NetScape’s social news experiment, a project which first emerged out of AOL as the killer app for the Netscape portal and originally led by Jason Calacanis of Weblogs Inc. Google Instant Hasn’t Really Changes Traffic Referrals SE Roundtable: As you know, Google Instant has changed how people search. But does that make a difference on how your pages are ranked, how people search and ultimately how people click on your Google listing to view your web site. Google & Apple Extend Search Deal, Emerge As Frenemies Not Froes SE Land: The two companies have apparently renewed their search deal regarding the iPhone, which was assumed to be in doubt as the "froe-mentum" built over the last year. Xmarks Shuts Down After Failing To Sell Its Search Engine SE Land: Xmarks, the popular browser bookmark synchronization service, is going to shut down on January 10, 2011. Xmarks is a free service that saves your bookmarks across different browsers and different computers, and currently boasts about two million users. Twitter leap-frogs MySpace in US web rankings techradar: Twitter makes it into the top 50 web properties. Google's Bringing Sexy Back to Display Ads Google believes that in 2015, 75 percent of ads on the web will be "social" in nature—across dozens of formats, sites and social communities. 50 percent of ad campaigns will include video ads bought on a cost-per-view basis (that means that the user will choose whether to watch the ad or not, and the advertiser will only pay if the user watches). AOL Acquires TechCrunch and Mike Arrington is Really Excited About It SE Journal: Arrington explains that nothing is going to change on the blog, they will continue to write and run it as they always have, and that is precisely what AOL wants them to do. Google Street View Reaches All 7 Continents; Yes, Even Antarctica SE Land: Street View imagery has been added in Brazil, Ireland, and Antarctica. Google Pulls Dead Body Images From Street View Brazil SE Land: One image showed a partly-covered body lying on the side of Avenida Presidente Vargas in Rio de Janeiro, and the other showed a covered body near police cars in the city of Belo Horizonte. Facebook Jumps Yahoo; Second Largest Video Site in U.S. SE Watch: According to comScore Video Metrix, 178 million U.S. Internet users watched online video content in August for an average of 14.3 hours per viewer Official: Bing xRank Is Dead SE Land: Launched in 2007, xRank was essentially Bing's version of Google Trends, but with a number of additional features.

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