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2011/02/27

Pandia Search World Fabruary 27 2011 On Searching

Pandia Search World

Here are the latest news headlines and articles from Pandia Search World. Go to www.pandia.com/sew/ for the online version of this news service.

Google renews itself – again

Google Norway Ski Championship LogoGoogle improves its search engine algorithm, refines recipe search, as well as its persionalized social web search feature.

This week we have seen a large number of newspaper and website headlines telling the world that Google has renewed itself again.

The fact is that Google (NSDQ:GOOG) is renewing itself all the time, without most people noticing it. In innovation research this is called “incremental innovation”, which — if there is enough of it — can be just as useful for a company as any big radical innovation.

Google’s New Search Engine Algorithm

When Google announces that it is going to make changes to its search engine algorithm — i.e. the formula which decides on the inclusion and ranking of web sites — this is not really a radical change. Google tweaks its algorithm every day.

The main difference is that this time, it is going to affect more sites in a shorter time than normal.

The problem is that there are several sites that are making a business out of a core property of the Google algorithm. Google likes sites that provide original content of interest to readers. Traditionally spammers would put up pages with content scraped (stolen) from other sites and present it as its own.

Google is getting better and better at catching such sites by identifying duplicate content. Google rewards web pages with many links from popular and trust worthy sites. Since spammers cannot expect people to link to their copy and paste web pages, they put up a lot of sites that link to each other. Google is pretty good at finding dubious inter-linkages of this kind.

This is why some sites have specialized in getting people to write new and original content for them. This makes it less likely that the duplication alarms go off, and it is even possible to get people to link to some of these pages. Organized linking takes care of the rest.

The fact that these sites have original content, though, does not mean that it is very good or very useful. You have probably read quite a few of these pages yourself when searching the net. The articles includes a few paragraphs of relevant content, but these paragraphs do not tell you anything new. They are the kind of articles that tell you that if you want to succeed at a job interview it is wise to brush your teeth. It isn’t exactly wrong or irrelevant, but it is news to very few of us.

The problem for Google is that such pages may outrank pages of greater value — pages on web sites that provide more in depth and thought provoking content. And these are the sites Google would like to reward in its latest major algorithm tweak, and they will do so by punishing “content factories” or “content farms”, as well as the more traditional spammer and scraper sites.

Click here to read the rest of this article!



A list of visual search engines

Free Eye and Snowflaked Lashes Creative Commons A visual search engine is designed to search for information on the Web and display the search results not as a list of text descriptions accompanied by links, but visually. There are many ways to do this, e.g. thumb nails of web pages or a map of concepts related to your query. Visual search is useful in many situations and especially for people who prefer images to text or for situations where you need to display the the terms in your query.

We have updated our all-in-one search tool collection Pandia Power Search with a list of visual search engines. Enjoy!

Aga Kids
Bing Visual Search
Nexplore
oScope
Quintura
Qwiki
Redz
Search-cube
Simploos
SpaceTime 3D
Spezify
Ziipa
Yometa

Creative Commons License photo credit: Pink Sherbet Photography



Pandia Search Engine News Wrap-up February 27

Here are some of the search engine news articles we have found interesting this week.

Lawmakers Urged To Probe Google Social Security Controversy
Inside Google: A frequent Google critic Thursday called on the House co-chairmen of the Congressional Privacy Caucus to push for hearings into Google's request for the last four digits of the Social Security numbers from children seeking to participate in an art contest the Internet firm sponsored.


Who Defriended Google?

Beyond Search: There's something catty about how Google has snubbed Facebook in the latest iteration of Google Social. The official blog post to announce the new improvements says not one word about Facebook, the elephant in the room.

Pikimal
P Bradley: A better way to Choose, Rank, Review, Compare, and Filter electronics, baby products, food and health, cars. Interesting resource this. They have lots of categories (charities, careers, gadgets, gaming, software) and subjects within them.

The Evolving Lingo for Enterprise Search
Beyond Search: We live in an era where acronyms have supplanted sentences, where grammar is abused more than drugs, alcohol and this nation's history combined. Is it so surprising that our software struggles with the nuances of language? One particular strain of tech that has been wrestling with the written symbols so often taken for granted is what is known as enterprise search, or by the arguably preferential moniker, behind-the-firewall search (BTFS).

Google Mobile Launches Open Now Feature for Local Mobile Search

SE Watch: The Google Mobile team announced a new feature in local search that factors in the hours a business is open. Over the past year, Google has added a sidebar full of options for searching what’s near you or other various options to narrow down your search options. Now they’re bringing it to mobile search, too.

Google Cloud Connect? Meh, says Microsoft
Liveside.net: Google announced Cloud Connect this week, a free plugin for Microsoft Office that allows users to sync, edit and store Microsoft Documents in Google Apps, either by converting them to Google Docs, or leaving the files as Office Documents. Microsoft doesn't appear to be either too happy or too impressed by Google's new offering.

The future of the internet revealed
TechRadar: The internet we’ll have in 2020 will look almost nothing like the one we have in 2011, from the information we access to the devices we use to connect. Can we predict exactly what it’s going to look like?

Bing brings Price Predictors to the search box

Liveside.net: Bing already provides quick price predictions for some major US markets using its Farecast technology, but today they're introducing an even faster way to get predictions and quick flight cost information, this time right from within the search bar.

Google Cloud Connect now on general release

Techradar: The free plug-in allows Windows users with Microsoft Office 2003, 2007 or 2010 to synchronise Office documents with a Google account, keeping both the cloud and local files the same.

World’s First Hotel Room Search Engine Launched

SE Watch: Room 77’s is a hotel room search engine. By setting preferences, a traveller can set specific filters for, distance from the elevator, what floor the room is on, connecting rooms, and of course, the view. They have the ability to simulate views from certain hotel rooms using Google Earth technology.

Google drops reverse phone number lookup
Google Blogoscoped: One of the earliest specialist services provided by Google was reverse phone number lookup. If you used the ‘phonebook:’ or ‘rphonebook:’ operators together with a 10-digit US phone number, Google would show you the owner of that phone number, unless the number was unlisted.

Yahoo! Scientists Explore the ‘Three Dimensions of Search’
Yahoo! Search Blog: Ever wondered if searches for topics such as ’stock quotes’ are made mostly by people from a high income bracket? Or whether it's only young people who search for ‘miley cyrus’? Web search engines serve millions of people worldwide -- yet, we know very little about who is searching for what, and how they are searching. In a study, recently presented at the WSDM conference in Hong Kong, two Yahoo! research scientists paint a detailed picture of the data behind web search.

Bing Tiles: Interactive Images In Search Results
SE Land: Like Google's rich snippets and Yahoo's Search Monkey, Bing is introducing a new flavor of richer search results named ‘Tiles.’ Tiles are interatice logos or images displayed next to a search result. The tiles can share data in a more graphical way, such as a call to actions for downloading files, watching movies, movie ratings, restaurant ratings and more.

Google’s Safe Search Feature Gets Unlocked
SE Roundtable: In November 2009, Google began allowing you to set your browser to a permanent (cookie specific) SafeSearch lock for your images search results…But last Friday the feature stopped working.

Google Drops Facebook Contact Merging From Latest Android Version
SE Watch: In previous versions, users could pull friend contact information from the Facebook application settings. Google claims they have removed that functionality because Facebook’s data is only available by the API connection and is not truly exportable to the device.

China's State News Agency Fires Up Its Own Search Engine
Marketing Pilgrim: China's main government news agency launched an Internet search site Tuesday, giving its own sanitized view of the Web following Google's closure of its China-based search engine last year over censorship.

Obscure Belgian Case Threatens To Open Copyright ‘Pandora's Box’ For Google In Europe
SE Land: A 2006 Belgian case that found Google in breach of copyright law for indexing newspaper headlines and snippets without permission is now on appeal and approaching conclusion a little over four years later. In 2007 Google was ordered to pay fines and remove links and/or obtain permission from the newspaper copyright owners before indexing their content in Google News.

New Bing Bar available for download
Bing Community: Today we are excited to announce the launch of Bing Bar, available for download here. Engineered from the ground up, the new Bing Bar gives you quick access to all the stuff you do online. Conducting a search, checking Facebook or keeping tabs on email, Bing Bar centralizes the most common things you do while helping you discover new features that let you get the most out of Bing.

How Google Might Offer Face Search by Using Pictures from Social Networks

SEO by the Sea: If Google decided to include a facial recognition search as part of the Visual Search described in a Google patent application a couple of weeks ago, a couple of questions need to be addressed by the search engine.



Pandia Search Engine Marketing Wrap-up February 27

Women shoppingHere are some new interesting post and articles on search engine marketing and search engine optimization.

Duplicate Content and Multiple Site Issues
State of Search: More and more site owners are concerned that they might be getting penalised accidentally or overtly because of duplicate content. Do they have cause for worrying?

Making Websites Mobile Friendly
Google Webmaster Central Blog: We've noticed a rise in the number of questions from webmasters about how best to structure a website for mobile phones and how websites can best interact with Googlebot-Mobile. In this post we'll explain the current situation and give you specific recommendations you can implement now.

Top 9 Ways of Being a Link Magnet

SE Watch: Being controversial comes in many different forms but it is a risky tactic to take. You can end up becoming a figure of ridicule in the very community you are seeking to gain links from… But by that time, you’ve attracted enough links and detractors that you will be a magnet for links from all over.


Google Encourages "Nuanced" Approach to No-Follows

SE Journal: First of all, what's a no-follow? For those who don't understand the lingo, a ‘no-follow’ is simply an HTML tag that's added to any link, and which tells the search engines that the link is not one the site is intending to publicize (whether it's because the link is a negative review, untrusted, or a paid link all being possible reasons for this).

SE Journal refers to this Matt Cutts’ video on the no-follow tag. Google Outsourcing Spam Checking To You, Could Be Abused
SE Watch: Google announced today that they have added a new extension to their Chrome browser that allows you to block sites from their search results. And “the extension also sends blocked site information to Google, and we will study the resulting feedback and explore using it as a potential ranking signal for our search results,” their Official Blog reported.

Google Goes Boom on Low-Quality Sites…So They Say
SE Watch: Chances are good that you or someone you know has seen some ranking changes today as Google rolled out a new algorithmic update. With the recent announcements aimed at “low quality sites” (many interpret this to mean content farms).

6 Things NOT to Do On Facebook As a Brand
Outspoken: Last week Facebook made some impressive changes to its Brand pages, giving both social media geeks and business owners something to get excited about. Many of the changes will provide brands an opportunity to interact on Facebook in ways that were previously unavailable.

Does Google Algo Update Really Target Entire Content Farms?
Marketing Pilgrim: Any SEO worth their salt will tell you that while great content is necessary it really is mostly so for the reader. SEO's know that if they were given two sites, one with great content but only the ability to attract links organically, while the other site has content quality that barely meets English language quality standards but can have a boatload of links pointing to it from an SEO's efforts, the link heavy craptent will win most every time.

8 Necessary SEO Steps During A Website Redesign
SE Land: Website owners often wait until after their site is redesigned and launched before getting a SEO expert involved. Unfortunately, this can lead to expensive site design changes that could have been easily implemented during the design process.

Would you report a competitor to Google?
SE Journal: The first school we are going to look at is; Fight Club. And the first rule of fight club? (all together now) Don't talk about fight club. These folks believe that SEOs are a fraternity and while we may disagree at times, we should never "rat" each other out to ‘the man’.

Google News Can’t Index Articles With Too Much HTML Formatting
SE Roundtable: I spotted an interesting thread at the Google News Help forum where one site was complaining their articles weren’t being included in Google News and Google replied the reason was because some of the formatting tags weren’t recognized.

Is Google Ignoring The HTML Title Tag More Often?
SE Land: Google's long created title tags from means other than using the HTML title tag, however, there are reports that it might be increasing the times it does so.

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In depth search engine coverage

Pandia will bring you the latest search engine news updates several times a week.

However, if you want to get an in depth perspective on search tools and search engine marketing, you may also subscribe to Planet Ocean's monthly Search Engine News newsletter.

The Planet Ocean newsletter is part of a package that includes a regularly updated ebook on optimization and the search engine scene.



Pandia Search World is delivered by the Pandia Search Central - your online guide to search engines and Internet searching. Go to www.pandia.com/post/ to be added to the list. You may also send an email to subscribe-956602677@ezinedirector.net to subscribe to the weekly Pandia Search World newsletter. Send a mail to subscribe-956602676@ezinedirector.net to get the bimonthly Pandia Post newsletter. Contact the list manager at info@pandia.com . Pandia Search World Archive. © P&S Koch 1998-2011

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