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2011/05/17

Online Event: Content Marketing Expert Joe Pulizzi Shares Cutting-Edge Industry Research and Best Practices

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Online Event:
Content Marketing Expert Joe Pulizzi Shares Cutting-Edge Industry Research and Best Practices

Wednesday, May 25, 2011. 2:00pm EST/ 11:00am PST

Want to learn how to create compelling, engaging and exciting content for your Online Marketing initiatives? Need to know how to get your content shared virally, and your messages out to your target audience as quickly as possible?

Joe Pulizzi- author, speaker, analyst and widely recognized content marketing expert - is partnering with TMCnet during an upcoming Webinar to give you the very latest information on content marketing and social media practices. An esteemed publisher, and writer of one of the most popular blogs in the world, Joe's insight will give you:

  • Exclusive insight into where, and how, companies are investing in content marketing efforts
  • The top challenges companies face with content marketing initiatives - and how to overcome them
  • Step-by-step instructions on how to use content on Online Communities to promote thought leadership and help boost revenue
  • Tips on how to measure your efforts to make sure you're seeing the right results

Join Joe and TMCnet Group Editor & Chief Rich Tehrani for this exciting event - and come prepared to ask the experts your own questions about how to maximize your content marketing efforts.



Speakers:




Joe Pulizzi
Online Content Strategist

Joe Pulizzi is a leading author, speaker and strategist for content marketing. Joe is first and foremost a content marketing evangelist, and founded the Content Marketing Institute, which includes client-vendor matching site Junta42 as well as the premier international content marketing event Content Marketing World and Chief Content Officer magazine. Joe is also CEO of SocialTract, the leading blogging service for service professionals and co-author of the highly praised book Get Content Get Customers (McGraw-Hill), recognized as THE handbook for content marketing.

Awarded "Custom Media Innovator of the Year" by American Business Media, Voted Who's Who in Media Business by BtoB Magazine, and recognized as the Most Influential Content Strategist via Lavacon, Joe travels around North America and Europe talking to marketers and business owners about how they are indeed publishers, and what they need to do about it.


Rich Tehrani
TMC Chief Executive Officer, Group Editor-in-Chief


Rich Tehrani is the CEO and founder of TMCnet, and over the past 14 years has guided its growth into the World's largest and busiest b-to-b Web site. As a computer engineer who graduated from the University of Connecticut, Tehrani helped architect proprietary content-targeting technology which allows TMCnet to rapidly build viral, search engine optimized, news-generated online communities called Global Online Communities (GOCs) and channels. These custom-built communities and channels are an integral part of TMCnet, which reaches 2-3 million unique global visitors per month. According to Quantcast, TMCnet is ranked in the top 4,000 sites in the world, while Alexa ranks TMCnet in the top 2,500 sites in India and top 3,500 sites in the US.

Tehrani, CEO and group editor-in-chief, has led TMC in many capacities since 1982 and has been instrumental in the process of turning TMC into an engine for building communities online, in person and via print/electronic publications.





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