The science behind premium media buys |  | | By Ronnie Lavi When it comes to premium buys, critical decisions are still often made based on intuition. Read on to find out what you need to make data-driven decisions. |
Facebook codes of conduct for your brand |  | | By Calum Brannan It's essential for brands to have a clear and effective internal strategy for employees on social media. Read ahead to find out what your rules should be. |
The Web's Brand Crisis |  | | By Doug Weaver One of the best definitions Ive heard for the term brand is the premium a customer will pay for a product over its generic alternative. Simple, straightforward, measurable. If we apply this standard to our world where theproduct is online... |
Using Context for Social Buyer Persona Strategy |  | | By Tony Zambito Image via WikipediaWithout context in strategy planning for the new social buyer persona, we are left with a factual approach to identifying target social buyers. We will attain indications on what social buyers are doing. Good evidence of this is... |
Holiday planning: Yep, it's already time |  | | By Lori Luechtefeld My father called me last week to discuss my plans for the holidays. I pretty much immediately dismissed the conversation. I find it challenging to plan what I'm going to have for dinner more than an hour in advance. I sure as hell can't tell you what... |
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